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These Marketing Tips are provided as downloadable pdf files. Select a category below and click on the issue of your choice. Or go to Marketing Tips Search.   CATEGORY   CASE HISTORIES   Advertising   Direct Mail   Internet   Print   Trade Shows Business Case Histories Creative Customers Marketing Media 10 Proven Ways to Boost Your Advertising's Credibility 4/12/2006    6% Response Lift may have Misled Mailer 5/16/2001    An Indentity-Theft Case History 8/23/2006    Attrition May Scuttle Great Magazine 9/19/2007    Bike Dealer Beats Wal-Mart with Low-Cost, High-Value Efforts 8/30/2000    Business-Sponsored Publications - Results 4/19/2000    Catalog + Web Page = 788% boost in Sales Conversions 6/7/2000    Direct Mail Top Order Producer 3/28/2007    Hospital's Postcard Mailers Produce 64X ROI 9/27/2000    Lahey Clinic Switches to Variable-Message Mailings 3/14/2001    Low Cost Mailings Make Big Impact for Software Company 6/22/2005    Macy's Cuts Coupons, Sales Tank 11/14/2007    Mailing from Truck Purchasing Coop Draws 3.1% Response 11/12/2003    Many Trustees Play Fast and Loose with Foundation Funds 11/7/2007    Menswear Store Leverages Sales and Profits with Direct Mail 8/16/2000    NASCAR Keeps Paid Member Churn Down to 15% 9/22/2004    Penney's Web Site Pulls 16X More than Wal-Mart's 9/13/2000    Retailer Scores Big Sales by Massaging Customer Database 8/2/2000    Tower Records Sets Record by Combining Email, Print Advertising 8/20/2003    Translucent Envelopes Produce 300% Higher Response 11/27/2002    Unpaid Rebates Bug Customers 3/14/2007    Variable-Data Promotion Earns $29 Million in New Income 5/10/2000