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10 Pointers on Making Your Mail Advertising Succeed 4/21/2004   
10 Proven Ways to Boost Your Direct-Mail Response 3/18/2008   
10 Steps to Cost-Effective Personalized Mail 10/17/2001   
10 Tips on Making Postcard Mailings Work 11/12/2008   
10 Ways Lift Letters Boost Response 5/7/2003   
10 Ways to Boost Envelope Safety 11/21/2001   
10 Ways to Boost Mail Response 11/28/2007   
10 Ways to Tell if your Mailing Needs Long or Short Copy 7/19/2006   
11 P.S. Techniques Proven to Boost Response by up to 300% 6/25/2003   
11 Ways to Muscle Up Your Guarantees 6/15/2005   
12 Pointers Toward Successful Direct Mail - Part 1 10/31/2001   
12 Pointers Toward Successful Direct Mail - Part 2 11/7/2001   
12 Tested Pointers on Effective Design 2/5/2008   
12 Tips on Writing Letters that Sell 8/10/2009   
12 Ways to Electrify Your Fulfillment Mailings 9/28/2005   
12 Winning Ideas on Postcards and Self-Mailers 7/25/2001   
15 Ways to Fine-Tune Your Offer 5/12/2009   
16 Direct Mail Watch Words 1/22/2008   
16 Point High-Response Copy Checklist 12/12/2005   
16 Ways to Generate More Advertising Leads in 2002 12/26/2001   
16 Ways to Generate More Advertising Leads in 2003 11/6/2002   
18 Solid Sources of List Information 10/23/2002   
2008 Trends in Direct-Mail Formats 4/29/2008   
3 Keys to Effective Digital Postcards 4/3/2002   
3 Pointers on Getting Direct-Mail Envelopes Open 2/24/2004   
4 Bases Every Direct Mailer Needs to Cover 10/10/2007   
4 Direct-Mail Sales Boosters 4/18/2001   
4 Expert Pointers on B2B Selling 7/28/2009   
4 Low-Cost Changes to Existing Mailings can Boost Response 12/31/2003   
4 More Bob Bly Tips on Making Envelopes Pull 3/10/2004   
4 Pointers on Putting out a Newsletter that Sells 7/7/2010   
4 Proven Ways to Promote Your Outfit’s Green Good 7/29/2010   
4 Realities that Limit Mail Response 12/3/2003   
4 Tips on Retaining Donors 9/5/2007   
4 Ways to Generate Qualified Business Leads 7/18/2007   
4 Ways to Get Off to a Good Start in Mail Fundraising 2/1/2006   
4 Ways to Involve Readers in your Offer 6/16/2004   
4 Ways to Make Your Next Appeal Letter a Barn-Burner 5/1/2010   
5 Cornerstones of Direct Mail that Sells 4/1/2010   
5 Critical Factors in Creating High-Response Envelopes 3/3/2004   
5 Good Reasons to Clean Up Your House File Now 10/10/2001   
5 Guideposts to Cost-Effective Direct Mail 9/23/2009   
5 Ideas on the Power of the Outer Envelope 9/11/2002   
5 Mail Marketing Mistakes 2/22/2006   
5 Pointers for Direct-Mail Success 4/26/2000   
5 Pointers on Direct-Mail Fundraising 8/24/2005   
5 Pointers on Turning Guarantees into Response Magnets 9/13/2010   
5 Proven Ways to Get Your Message Through Advertising Clutter 2/11/2004   
5 Tips on Qualifying for Maximum USPS Postage Discounts 4/17/2002   
5 Ways to Generate Hotter Leads By Mail 4/25/2007   
5 Ways to Louse up Your Direct Mail 4/7/2004   
5 Ways to Promote a Professional Service by Mail 10/20/2004   
6 Musts for Small-Business Advertising 2/14/2007   
6 Pointers on Personalized Copy 6/20/2007   
6 Pointers on Supercharging Direct-mail “Lift” Notes 10/20/2010   
6 Productive Insights on Price in Advertising 6/28/2000   
6 Solid Pointers on Order Forms 7/8/2008   
6 Ways to Avoid Depressing Response to Your Invoices 9/25/2002   
6 Ways to Cut Through Holiday Message Clutter 9/12/2007   
6 Ways to Deliver More than Your Donors Expect 10/3/2007   
6 Ways to Keep Donors Active 4/11/2007   
6 Ways to Keep Your Mailings Out of the Round File 12/29/2004   
6 Ways to Make Sure Your Invoices Help Response 10/8/2003   
6 Ways to Make Your Brochures Work 6/30/2004   
6 Ways to Tighten Up Your Use of Marketing Lists 9/12/2001   
6 Ways Your Billing Statements can Generate Extra Pay-Ups 11/14/2001   
6-Point Checklist for Effective Direct Mail 2/1/2010   
62% Respond to Bank's Three-Dimensional Mailing Program 10/22/2003   
7 Basics of Successful Mail Advertising 5/29/2002   
7 Earmarks of Highest-Response Offers 6/11/2009   
7 Factors that Boost Advertising Response 6/27/2007   
7 Fulfillment Tactics that Multiply Sales 10/26/2005   
7 Important Things You can Discover Through Customer Surveys 3/7/2007   
7 Keys to Making Personalized Copy Pay Off 3/20/2002   
7 Mail-Fundraising Insights from Mal Warwick 1/25/2006   
7 Mistakes that Sabotage Direct-Mail Advertising 11/26/2003   
7 Pointers on Creating Cost-Effective Direct Mail 5/16/2007   
7 Pointers on Making Direct Mail Succeed 11/21/2007   
7 Pointers on Using a Newsletter as a Marketing Tool 8/3/2005   
7 Tips on Closing Direct-Mail Orders 10/6/2004   
7 Ways to Make Direct Mail More Effective 2/11/2009   
7 Ways to Rev Up Mail Response 8/28/2002   
7 Ways to Spark Advertising Response 6/23/2004   
8 Boring Elements that Make Copy Sell 2/28/2007   
8 Markers that Help Tell if Fundraising Direct Mail Will Work for You 7/25/2007   
8 Pointers on Lift Notes 8/1/2007   
8 Pointers on Premiums 1/31/2007   
8 Real-Life Tips for 2004 from Marketing Sherpa 5/19/2004   
8 Tips on Assessing Copy When You Aren't a Writer 8/15/2007   
8 Tips on Boosting Customer Loyalty 9/9/2009   
8 Ways to Get the Most out of Your Direct-Mail Advertising 1/21/2004   
9 Advantages of Fundraising Mail Appeals 3/21/2007   
9 Pointers on Business-to-Business Mailings 10/13/2004   
9 Reasons Direct Mail Continues to Thrive 10/31/2007   
9 Testing Tips on Generating Referrals 1/24/2007   
9 Tips from Down Under on Creating Successful Direct Mail 7/30/2003   
9 Tips on Prompting Sales Prospects to Act Right Now 5/2/2007   
9 Tips on Sales-Boosting Direct Mail 5/1/2010   
9 Ways to Cut Direct Mail Production Costs 3/1/2006   
Advantages of Postcard Mailings 7/12/2000   
Basic List Advice from Jeffery Dobkin 10/16/2002   
Bill Jayme's Copy Secrets 6/6/2001   
Boost Direct-Mail Response 5/17/2000   
Brand-Image Checklist for Your Advertising 12/7/2005   
Cautionary Pointers on Response Numbers 10/22/2008   
Checklist for Successful Direct Mail 1/24/2001   
Cleaning Databases Worth Millions to Mail Advertisers 12/4/2002   
Colored Paper Ratchets up Results 6/21/2000   
Company Uses Mail Advertising to Grow Customer Base Overnight 12/20/2006   
Confidence in Fundraising Organizations Fails 1/5/2005   
Copy Quiz 12/1/2004   
Credit Card Mailings Profitable Despite Anemic Response 8/1/2001   
Critical Numbers for Fundraisers 9/6/2006   
Dean Rieck's 7 Direct-Mail Pitfalls 6/27/2001   
Dick Benson's 19 Direct-Mail Rules of Thumb 11/22/2000   
Direct Mail Top Order Producer 3/28/2007   
Direct Mail Tops at Building Customer Relationships 7/4/2001   
Direct Marketing Association Issues 8 Anthrax Guidelines 10/24/2001   
Direct-Mail Pointers from Ed Burnett 11/1/2000   
Direct-Mail Trends to Watch 12/1/1999   
Direct-Response Grows Faster than Image Advertising 2/21/2007   
DMA Research Reveals 8 Winning Direct-Mail Elements 10/24/2007   
Features of Most-Opened Envelopes 3/29/2000   
Federal Hearings on E-mail "Postage" Charges 2/15/2006   
Follow Up a Successful Mailing 2/9/2000   
Free-Offers Guidelines from FTC 4/11/2001   
From the Trenches report on E-mail vs. Direct Mail Advertising 9/13/2006   
Fulfullment Tactics that Produce Extra Orders 10/4/2000   
Gain Best Results from Your Agency 1/12/2005   
Generate More Leads from Direct Mail 1/17/2001   
Generating Repeat Business from Your House File 4/12/2000   
Getting Recipients to Open Envelopes 9/12/2001   
High-Result Self Mailers 1/10/2001   
Home Improvement Company Bounces Back with Direct Mail 9/20/2006   
How to Generate More Leads 4/9/2003   
How to get More B2B Envelopes Opened 8/26/2008   
How to Time Direct-Response Offers 11/3/2004   
How to Use Newsletters to Generate Business 6/4/2003   
Involvement Devices Boost Direct-Mail Response 3/28/2001   
Jim Rosenfield's 11-Point Direct-Mail Success Checklist 12/11/2002   
Jim Rosenfield's Direct-Mail Success Checklist 10/18/2000   
Leaner, Meaner Copy 1/19/2005   
Low-Cost Ways to Lift Direct-Mail Response 1/3/2001   
Making Money on Mailings 6/13/2001   
Making Personalized Direct Mail Pay Off 7/18/2001   
Mal Warwick - 6 Ways to Make Fundraising Mail Work Better 11/10/2004   
Menswear Store Leverages Sales and Profits with Direct Mail 8/16/2000   
Missouri Nonprofit Allegedly in Conflict of Interest 2/7/2007   
New Standard Mail Rules Take Effect June 1 5/4/2005   
New System Makes Sure Sales Representatives Follow Up Leads 11/30/2005   
Newsletter can Help You Develop and Retain Customers 6/20/2001   
Pointers on Envelopes 12/20/2000   
Power Up Your Direct Mail 1/12/2000   
Price Breaks to “Niche” Customers not Always a No-No 6/3/2008   
Publishing an Effective Promotional Newsletter 4/5/2000   
Punch Up Response Through Address-Change Lists 8/15/2001   
Reply-Envelope Tests 4/25/2001   
Rules of Thumb, Principles 10/27/1999   
Sam’s Club Digitalizes Loyalty Discounts 1/4/2011   
Scam Loot Hits New High 6/24/2008   
Smart Marketers Bet on Direct Mail 1/17/2007   
Stein on Premiums 9/15/2004   
Tactics that Boost Direct-Mail Results 9/6/2000   
Take Charge fighting against Identity Theft 1/10/2007   
Ten ways to Boost Your Direct-Mail Response 1/20/2009   
Test These 7 Envelope Tactics to Boost Response 4/28/2009   
Testing #1 - Mailing Lists 6/5/2002   
Testing Tips 6/12/2002   
Time Warner Cable Unit Doubles Mail Response 5/23/2007   
Tips on Self-Mailers 12/27/2000   
Tips to Boost Response 3/7/2001   
Try it on Tuesday 12/25/2002   
Vertis 2003 Study Confirms Rise in Mail Response 7/16/2003   
What's Working Today in Direct-Mail 3/21/2001   
When to Close Your Letter with a P.S. 2/23/2005   
When to Use Short or Long Copy in B2B Mailings 6/8/2005   
Why New Moves Spike Direct-Mail Response 6/6/2007