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These Marketing Tips are provided as downloadable pdf files. Select a category below and click on the issue of your choice. Or go to Marketing Tips Search.   CATEGORY   DIRECT MAIL   Advertising   Direct Mail   Internet   Print   Trade Shows Business Case Histories Creative Customers Marketing Media 10 Pointers on Making Your Mail Advertising Succeed 4/21/2004    10 Proven Ways to Boost Your Direct-Mail Response 3/18/2008    10 Steps to Cost-Effective Personalized Mail 10/17/2001    10 Tips on Making Postcard Mailings Work 11/12/2008    10 Ways Lift Letters Boost Response 5/7/2003    10 Ways to Boost Envelope Safety 11/21/2001    10 Ways to Boost Mail Response 11/28/2007    10 Ways to Tell if your Mailing Needs Long or Short Copy 7/19/2006    11 P.S. Techniques Proven to Boost Response by up to 300% 6/25/2003    11 Ways to Muscle Up Your Guarantees 6/15/2005    12 Pointers Toward Successful Direct Mail - Part 1 10/31/2001    12 Pointers Toward Successful Direct Mail - Part 2 11/7/2001    12 Tested Pointers on Effective Design 2/5/2008    12 Tips on Writing Letters that Sell 8/10/2009    12 Ways to Electrify Your Fulfillment Mailings 9/28/2005    12 Winning Ideas on Postcards and Self-Mailers 7/25/2001    15 Ways to Fine-Tune Your Offer 5/12/2009    16 Direct Mail Watch Words 1/22/2008    16 Point High-Response Copy Checklist 12/12/2005    16 Ways to Generate More Advertising Leads in 2002 12/26/2001    16 Ways to Generate More Advertising Leads in 2003 11/6/2002    18 Solid Sources of List Information 10/23/2002    2008 Trends in Direct-Mail Formats 4/29/2008    3 Keys to Effective Digital Postcards 4/3/2002    3 Pointers on Getting Direct-Mail Envelopes Open 2/24/2004    4 Bases Every Direct Mailer Needs to Cover 10/10/2007    4 Direct-Mail Sales Boosters 4/18/2001    4 Expert Pointers on B2B Selling 7/28/2009    4 Low-Cost Changes to Existing Mailings can Boost Response 12/31/2003    4 More Bob Bly Tips on Making Envelopes Pull 3/10/2004    4 Pointers on Putting out a Newsletter that Sells 7/7/2010    4 Proven Ways to Promote Your Outfit’s Green Good 7/29/2010    4 Realities that Limit Mail Response 12/3/2003    4 Tips on Retaining Donors 9/5/2007    4 Ways to Generate Qualified Business Leads 7/18/2007    4 Ways to Get Off to a Good Start in Mail Fundraising 2/1/2006    4 Ways to Involve Readers in your Offer 6/16/2004    4 Ways to Make Your Next Appeal Letter a Barn-Burner 5/1/2010    5 Cornerstones of Direct Mail that Sells 4/1/2010    5 Critical Factors in Creating High-Response Envelopes 3/3/2004    5 Good Reasons to Clean Up Your House File Now 10/10/2001    5 Guideposts to Cost-Effective Direct Mail 9/23/2009    5 Ideas on the Power of the Outer Envelope 9/11/2002    5 Mail Marketing Mistakes 2/22/2006    5 Pointers for Direct-Mail Success 4/26/2000    5 Pointers on Direct-Mail Fundraising 8/24/2005    5 Pointers on Turning Guarantees into Response Magnets 9/13/2010    5 Proven Ways to Get Your Message Through Advertising Clutter 2/11/2004    5 Tips on Qualifying for Maximum USPS Postage Discounts 4/17/2002    5 Ways to Generate Hotter Leads By Mail 4/25/2007    5 Ways to Louse up Your Direct Mail 4/7/2004    5 Ways to Promote a Professional Service by Mail 10/20/2004    6 Musts for Small-Business Advertising 2/14/2007    6 Pointers on Personalized Copy 6/20/2007    6 Pointers on Supercharging Direct-mail “Lift” Notes 10/20/2010    6 Productive Insights on Price in Advertising 6/28/2000    6 Solid Pointers on Order Forms 7/8/2008    6 Ways to Avoid Depressing Response to Your Invoices 9/25/2002    6 Ways to Cut Through Holiday Message Clutter 9/12/2007    6 Ways to Deliver More than Your Donors Expect 10/3/2007    6 Ways to Keep Donors Active 4/11/2007    6 Ways to Keep Your Mailings Out of the Round File 12/29/2004    6 Ways to Make Sure Your Invoices Help Response 10/8/2003    6 Ways to Make Your Brochures Work 6/30/2004    6 Ways to Tighten Up Your Use of Marketing Lists 9/12/2001    6 Ways Your Billing Statements can Generate Extra Pay-Ups 11/14/2001    6-Point Checklist for Effective Direct Mail 2/1/2010    62% Respond to Bank's Three-Dimensional Mailing Program 10/22/2003    7 Basics of Successful Mail Advertising 5/29/2002    7 Earmarks of Highest-Response Offers 6/11/2009    7 Factors that Boost Advertising Response 6/27/2007    7 Fulfillment Tactics that Multiply Sales 10/26/2005    7 Important Things You can Discover Through Customer Surveys 3/7/2007    7 Keys to Making Personalized Copy Pay Off 3/20/2002    7 Mail-Fundraising Insights from Mal Warwick 1/25/2006    7 Mistakes that Sabotage Direct-Mail Advertising 11/26/2003    7 Pointers on Creating Cost-Effective Direct Mail 5/16/2007    7 Pointers on Making Direct Mail Succeed 11/21/2007    7 Pointers on Using a Newsletter as a Marketing Tool 8/3/2005    7 Tips on Closing Direct-Mail Orders 10/6/2004    7 Ways to Make Direct Mail More Effective 2/11/2009    7 Ways to Rev Up Mail Response 8/28/2002    7 Ways to Spark Advertising Response 6/23/2004    8 Boring Elements that Make Copy Sell 2/28/2007    8 Markers that Help Tell if Fundraising Direct Mail Will Work for You 7/25/2007    8 Pointers on Lift Notes 8/1/2007    8 Pointers on Premiums 1/31/2007    8 Real-Life Tips for 2004 from Marketing Sherpa 5/19/2004    8 Tips on Assessing Copy When You Aren't a Writer 8/15/2007    8 Tips on Boosting Customer Loyalty 9/9/2009    8 Ways to Get the Most out of Your Direct-Mail Advertising 1/21/2004    9 Advantages of Fundraising Mail Appeals 3/21/2007    9 Pointers on Business-to-Business Mailings 10/13/2004    9 Reasons Direct Mail Continues to Thrive 10/31/2007    9 Testing Tips on Generating Referrals 1/24/2007    9 Tips from Down Under on Creating Successful Direct Mail 7/30/2003    9 Tips on Prompting Sales Prospects to Act Right Now 5/2/2007    9 Tips on Sales-Boosting Direct Mail 5/1/2010    9 Ways to Cut Direct Mail Production Costs 3/1/2006    Advantages of Postcard Mailings 7/12/2000    Basic List Advice from Jeffery Dobkin 10/16/2002    Bill Jayme's Copy Secrets 6/6/2001    Boost Direct-Mail Response 5/17/2000    Brand-Image Checklist for Your Advertising 12/7/2005    Cautionary Pointers on Response Numbers 10/22/2008    Checklist for Successful Direct Mail 1/24/2001    Cleaning Databases Worth Millions to Mail Advertisers 12/4/2002    Colored Paper Ratchets up Results 6/21/2000    Company Uses Mail Advertising to Grow Customer Base Overnight 12/20/2006    Confidence in Fundraising Organizations Fails 1/5/2005    Copy Quiz 12/1/2004    Credit Card Mailings Profitable Despite Anemic Response 8/1/2001    Critical Numbers for Fundraisers 9/6/2006    Dean Rieck's 7 Direct-Mail Pitfalls 6/27/2001    Dick Benson's 19 Direct-Mail Rules of Thumb 11/22/2000    Direct Mail Top Order Producer 3/28/2007    Direct Mail Tops at Building Customer Relationships 7/4/2001    Direct Marketing Association Issues 8 Anthrax Guidelines 10/24/2001    Direct-Mail Pointers from Ed Burnett 11/1/2000    Direct-Mail Trends to Watch 12/1/1999    Direct-Response Grows Faster than Image Advertising 2/21/2007    DMA Research Reveals 8 Winning Direct-Mail Elements 10/24/2007    Features of Most-Opened Envelopes 3/29/2000    Federal Hearings on E-mail "Postage" Charges 2/15/2006    Follow Up a Successful Mailing 2/9/2000    Free-Offers Guidelines from FTC 4/11/2001    From the Trenches report on E-mail vs. Direct Mail Advertising 9/13/2006    Fulfullment Tactics that Produce Extra Orders 10/4/2000    Gain Best Results from Your Agency 1/12/2005    Generate More Leads from Direct Mail 1/17/2001    Generating Repeat Business from Your House File 4/12/2000    Getting Recipients to Open Envelopes 9/12/2001    High-Result Self Mailers 1/10/2001    Home Improvement Company Bounces Back with Direct Mail 9/20/2006    How to Generate More Leads 4/9/2003    How to get More B2B Envelopes Opened 8/26/2008    How to Time Direct-Response Offers 11/3/2004    How to Use Newsletters to Generate Business 6/4/2003    Involvement Devices Boost Direct-Mail Response 3/28/2001    Jim Rosenfield's 11-Point Direct-Mail Success Checklist 12/11/2002    Jim Rosenfield's Direct-Mail Success Checklist 10/18/2000    Leaner, Meaner Copy 1/19/2005    Low-Cost Ways to Lift Direct-Mail Response 1/3/2001    Making Money on Mailings 6/13/2001    Making Personalized Direct Mail Pay Off 7/18/2001    Mal Warwick - 6 Ways to Make Fundraising Mail Work Better 11/10/2004    Menswear Store Leverages Sales and Profits with Direct Mail 8/16/2000    Missouri Nonprofit Allegedly in Conflict of Interest 2/7/2007    New Standard Mail Rules Take Effect June 1 5/4/2005    New System Makes Sure Sales Representatives Follow Up Leads 11/30/2005    Newsletter can Help You Develop and Retain Customers 6/20/2001    Pointers on Envelopes 12/20/2000    Power Up Your Direct Mail 1/12/2000    Price Breaks to “Niche” Customers not Always a No-No 6/3/2008    Publishing an Effective Promotional Newsletter 4/5/2000    Punch Up Response Through Address-Change Lists 8/15/2001    Reply-Envelope Tests 4/25/2001    Rules of Thumb, Principles 10/27/1999    Sam’s Club Digitalizes Loyalty Discounts 1/4/2011    Scam Loot Hits New High 6/24/2008    Smart Marketers Bet on Direct Mail 1/17/2007    Stein on Premiums 9/15/2004    Tactics that Boost Direct-Mail Results 9/6/2000    Take Charge fighting against Identity Theft 1/10/2007    Ten ways to Boost Your Direct-Mail Response 1/20/2009    Test These 7 Envelope Tactics to Boost Response 4/28/2009    Testing #1 - Mailing Lists 6/5/2002    Testing Tips 6/12/2002    Time Warner Cable Unit Doubles Mail Response 5/23/2007    Tips on Self-Mailers 12/27/2000    Tips to Boost Response 3/7/2001    Try it on Tuesday 12/25/2002    Vertis 2003 Study Confirms Rise in Mail Response 7/16/2003    What's Working Today in Direct-Mail 3/21/2001    When to Close Your Letter with a P.S. 2/23/2005    When to Use Short or Long Copy in B2B Mailings 6/8/2005    Why New Moves Spike Direct-Mail Response 6/6/2007