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These Marketing Tips are provided as downloadable pdf files. Select a category below and click on the issue of your choice. Or go to Marketing Tips Search.   CATEGORY   DIRECT MAIL   Advertising   Direct Mail   Internet   Print   Trade Shows Business Case Histories Creative Customers Marketing Media 10 Pointers on Making Your Mail Advertising Succeed 4/21/2004    10 proven ways to boost your direct-mail response 3/18/2008    10 Steps to Cost-Effective Personalized Mail 10/17/2001    10 Ways Lift Letters Boost Response 5/7/2003    10 Ways to Boost Envelope Safety 11/21/2001    10 Ways to Boost Mail Response 11/28/2007    10 Ways to Tell if your Mailing Needs Long or Short Copy 7/19/2006    11 P.S. Techniques Proven to Boost Response by up to 300% 6/25/2003    11 Ways to Muscle Up Your Guarantees 6/15/2005    12 Pointers Toward Successful Direct Mail - Part 1 10/31/2001    12 Pointers Toward Successful Direct Mail - Part 2 11/7/2001    12 tested pointers on effective design 2/5/2008    12 Ways to Electrify Your Fulfillment Mailings 9/28/2005    12 Winning Ideas on Postcards and Self-Mailers 7/25/2001    16 direct mail watch words 1/22/2008    16 Point High-Response Copy Checklist 12/12/2005    16 Ways to Generate More Advertising Leads in 2002 12/26/2001    16 Ways to Generate More Advertising Leads in 2003 11/6/2002    18 Solid Sources of List Information 10/23/2002    2008 trends in direct-mail formats 4/29/2008    3 Keys to Effective Digital Postcards 4/3/2002    3 Pointers on Getting Direct-Mail Envelopes Open 2/24/2004    4 Bases Every Direct Mailer Needs to Cover 10/10/2007    4 Direct-Mail Sales Boosters 4/18/2001    4 Low-Cost Changes to Existing Mailings can Boost Response 12/31/2003    4 More Bob Bly Tips on Making Envelopes Pull 3/10/2004    4 Realities that Limit Mail Response 12/3/2003    4 Tips on Retaining Donors 9/5/2007    4 Ways to Generate Qualified Business Leads 7/18/2007    4 Ways to Get Off to a Good Start in Mail Fundraising 2/1/2006    4 Ways to Involve Readers in your Offer 6/16/2004    5 Critical Factors in Creating High-Response Envelopes 3/3/2004    5 Good Reasons to Clean Up Your House File Now 10/10/2001    5 Ideas on the Power of the Outer Envelope 9/11/2002    5 Mail Marketing Mistakes 2/22/2006    5 Pointers for Direct-Mail Success 4/26/2000    5 Pointers on Direct-Mail Fundraising 8/24/2005    5 Proven Ways to Get Your Message Through Advertising Clutter 2/11/2004    5 Tips on Qualifying for Maximum USPS Postage Discounts 4/17/2002    5 Ways to Generate Hotter Leads By Mail 4/25/2007    5 Ways to Louse up Your Direct Mail 4/7/2004    5 Ways to Promote a Professional Service by Mail 10/20/2004    6 Musts for small-business advertising 2/14/2007    6 Pointers on Personalized Copy 6/20/2007    6 Productive Insights on Price in Advertising 6/28/2000    6 solid pointers on order forms 7/8/2008    6 Ways to Avoid Depressing Response to Your Invoices 9/25/2002    6 Ways to Cut Through Holiday Message Clutter 9/12/2007    6 Ways to Deliver More than Your Donors Expect 10/3/2007    6 Ways to Keep Donors Active 4/11/2007    6 Ways to Keep Your Mailings Out of the Round File 12/29/2004    6 Ways to Make Sure Your Invoices Help Response 10/8/2003    6 Ways to Make Your Brochures Work 6/30/2004    6 Ways to Tighten Up Your Use of Marketing Lists 9/12/2001    6 Ways Your Billing Statements can Generate Extra Pay-Ups 11/14/2001    62% Respond to Bank's Three-Dimensional Mailing Program 10/22/2003    7 Basics of Successful Mail Advertising 5/29/2002    7 Factors that Boost Advertising Response 6/27/2007    7 Fulfillment Tactics that Multiply Sales 10/26/2005    7 Important Things You can Discover Through Customer Surveys 3/7/2007    7 Keys to Making Personalized Copy Pay Off 3/20/2002    7 Mail-Fundraising Insights from Mal Warwick 1/25/2006    7 Mistakes that Sabotage Direct-Mail Advertising 11/26/2003    7 Pointers on Creating Cost-Effective Direct Mail 5/16/2007    7 Pointers on Making Direct Mail Succeed 11/21/2007    7 Pointers on Using a Newsletter as a Marketing Tool 8/3/2005    7 Tips on Closing Direct-Mail Orders 10/6/2004    7 Ways to Rev Up Mail Response 8/28/2002    7 Ways to Spark Advertising Response 6/23/2004    8 Boring Elements that Make Copy Sell 2/28/2007    8 Markers that Help Tell if Fundraising Direct Mail Will Work for You 7/25/2007    8 Pointers on Lift Notes 8/1/2007    8 Pointers on Premiums 1/31/2007    8 Real-Life Tips for 2004 from Marketing Sherpa 5/19/2004    8 Tips on Assessing Copy When You Aren't a Writer 8/15/2007    8 Ways to Get the Most out of Your Direct-Mail Advertising 1/21/2004    9 Advantages of Fundraising Mail Appeals 3/21/2007    9 Pointers on Business-to-Business Mailings 10/13/2004    9 Reasons Direct Mail Continues to Thrive 10/31/2007    9 Testing tips on generating referrals 1/24/2007    9 Tips form Down Under on Creating Successful Direct Mail 7/30/2003    9 Tips on Prompting Sales Prospects to Act Right Now 5/2/2007    9 Ways to Cut Direct Mail Production Costs 3/1/2006    Advantages of Postcard Mailings 7/12/2000    Basic List Advice from Jeffery Dobkin 10/16/2002    Bill Jayme's Copy Secrets 6/6/2001    Boost Direct-Mail Response 5/17/2000    Brand-Image Checklist for Your Advertising 12/7/2005    Checklist for Successful Direct Mail 1/24/2001    Cleaning Databases Worth Millions to Mail Advertisers 12/4/2002    Colored Paper Ratchets up Results 6/21/2000    Company Uses Mail Advertising to grow Customer Base Overnight 12/20/2006    Confidence in Fundraising Organizations Fails 1/5/2005    Copy Quiz 12/1/2004    Credit Card Mailings Profitable Despite Anemic Response 8/1/2001    Critical Numbers for Fundraisers 9/6/2006    Dean Rieck's 7 Direct-Mail Pitfalls 6/27/2001    Dick Benson's 19 Direct-Mail Rules of Thumb 11/22/2000    Direct Mail Top Order Producer 3/28/2007    Direct Mail Tops at Building Customer Relationships 7/4/2001    Direct Marketing Association Issues 8 Anthrax Guidelines 10/24/2001    Direct-Mail Pointers from Ed Burnett 11/1/2000    Direct-Mail Trends to Watch 12/1/1999    Direct-Response Grows Faster than Image Advertising 2/21/2007    DMA Research Reveals 8 Winning Direct-Mail Elements 10/24/2007    Features of Most-Opened Envelopes 3/29/2000    Federal Hearings on E-mail "Postage" Charges 2/15/2006    Follow Up a Successful Mailing 2/9/2000