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These Marketing Tips are provided as downloadable pdf files. Select a category below and click on the issue of your choice. Or go to Marketing Tips Search.   CATEGORY   MARKETING   Advertising   Direct Mail   Internet   Print   Trade Shows Business Case Histories Creative Customers Marketing Media 1/3 of Online Advertising Wasted 12/8/2004    10 DIrect Marketing Tips from Lester Wunderman 3/12/2003    10 Golden Rules on Listening to Customers 7/28/2004    10 Real Life Testing Pointers 5/10/2006    10 Secrets of To-the-Point Marketing 7/3/2002    10 Steps to Cost-Effective Personalized Mail 11/13/2002    10 Ways Copy Professionals Overcome Writer's Block 12/10/2003    11 Cross-Selling Pointers 5/30/2001    11 Pointers on Producing Corporate Capabilities Documents 1/16/2002    12 Marketing Pointers from Jeffrey Dobkin 3/26/2003    12 Ways to Boost Response from Seniors 6/11/2003    14 Expert Observations on Premiums 5/8/2002    14 Ways to Make Your Trade Show Exhibit Sales-Effective 11/20/2002    16 Pointers on Getting a Phone Call Through to a Live Person 12/13/2006    16 Ways to Generate More Advertising Leads in 2002 12/26/2001    18 Solid Sources of List Information 10/23/2002    2 Highlights from B2B lead-Generation Conference 6/29/2005    2005 Sales Up but Spotty 1/11/2006    3 Product Classes and How to Sell Them 4/18/2007    3 Psychological Triggers that Boost Sales 12/17/2003    3 Ways to Muscle Up Your Yellow Pages Advertising 5/18/2005    4 Critical Factors in Writing a Business Plan 4/27/2005    4 Pointers on Achieving "Friendship Branding" 3/13/2002    4 Pointers on Nonprofit Fundraising Ratios 4/19/2006    4 Steps that Help Smaller Companies Beat Bigger Competetors 1/23/2002    4 Steps Toward Sharper Fulfillment 2/4/2004    5 Pointers on Follow-Ups 8/29/2007    5 Pointers on Marketing to Older Customers 1/14/2004    5 Pointers on publishing an effective newsletter 2/19/2008    5 Pointers on Unearthing Gold at Trade Shows 11/19/2003    5 Pointers to Keep Mortgage Lenders from Dropping the Ball 9/4/2002    5 Reasons to Market to Professional Services Customers 6/1/2005    5 Steps Toward Getting your Press Releases Printed 3/5/2003    5 ways to Generate Better Response in 2007 12/27/2006    5 Ways to Stretch your Marketing Dollars 9/10/2003    6 BBB Fund-Raising Rules 2/6/2002    6 Pointers on Advertising During Business Rough Patches 1/7/2004    6 Tips from Nicholas Samstag on Promotional Strategy 8/21/2002    6 Tips on Trade Shows 9/29/2004    6 Ways to Boost Response with a "Johnson Box" 8/27/2003    6 Ways to Get the Most from Your Advertising Agency 5/28/2003    7 Economical Advertising Options for the Growing Business 1/30/2002    7 Expert Pointers on Mail Fundraising 7/6/2005    7 Marketing-Related FTC Priorities for 2004 3/31/2004    7 Pointers on Burning in Your Brand 12/12/2001    7 Steps to Building Your Brand 1/18/2006    7 Ways to Aviod Sending Spam 5/12/2004    7 Ways to Build Business with Referrals 2/8/2006    7 Ways to Rev Up Mail Response 8/28/2002    8 Factors that Punch-Up - or Depress - Response 10/9/2002    8 Pointers on Guarantees 7/5/2007    8 Proven Tips on Surviving Tough Times - And Prospering Later 8/14/2002    8 Response-Boosting Ways to Use Questions and Answers 11/9/2005    8 viewpoints on humor in advertising 8/6/2008    8 Ways Prudent Non-Profits can Obey the Sarbanes-Oxley Act 9/14/2005    8 Ways to Generate More Sales From Direct Marketing 6/21/2006    8 Ways to Win an ECHO 3/8/2006    9 Data Pointers on U.S. Movers 7/12/2006    9 News Items on Customer Behavior 3/17/2004    9 Pointers in a Time of Skepticism on Boosting Belief 8/7/2002    9 Pointers on Increasing Sales Leads 8/22/2001    9 Tips on Effective Fundraising 11/17/2004    9 Ways to Generate Winning Ideas in 2006 12/28/2005    Advertisers Who Avoid Testing Play Russian Roulette 10/27/2004    Age Demographics to Force Radical Shift in U.S. Marketing 2/18/2004    B2B Marketing Tips from the DMA Conference 4/16/2003    B2B Sales Prospects Shy Away from E-mail Advertising 11/22/2006    Basic Keys to Direct Marketing 2/16/2005    BBB Fund-Raising Rules 2/6/2002    Billing Statements can Generate Extra Pay-Ups, Orders 12/18/2002    Bills Neglected Opportunity for Advertising 7/13/2005    Buick's Digitalized Direct-Mail Campaign 3/8/2000    Business Downturns Spell Opportunity 8/29/2001    Calculating if the Game is Worth the Candle 3/16/2005    California'a Ban-Spam Law Takes Effect January 1 10/1/2003    Cash, Check Payments in Free Fall 11/11/2004    Changes in Demographics Create Problems, Opportunities for Marketers 4/4/2007    Cleaning Databases Worth Millions to Mail Advertisers 12/4/2002    Click Fraud Saps Internet Advertising 12/21/2005    Colleges and High-Roller Donors in Control Struggle 8/10/2005    Congress and Internet Industry Consider E-mail Supression 6/18/2003    Consumers Revolt Against Steep Add-Ons for Shipping and Handling 9/21/2005    Core Consumer Values and Your Marketing Plan 11/25/1999    Creating a Unique Selling Proposition (USP) 3/30/2005    Current BBB Standards for Charitable Organizations 6/19/2002    Cut Your Printing Costs 10/25/2000    Demanding a High Price 1/26/2005    Direct-Marketing Observations by Nat G. Bodian 2/14/2001    Does Soft Sell or Hard Sell Work Better 2/12/2003    Does Your Company Need Direct-Response or Image Advertising? 5/25/2005    Entrepenurial Personalities 3/15/2000    Gift Promotions 6/14/2000    How Rebates can Backfire 5/14/2003    How to Boost Advertising Readership by Aging Customers 11/20/2000    How to Generate More Leads 4/9/2003    How to Make PR Work for your Company 5/21/2003    How to Make Sales Tools Out of Freebies 7/11/2007    How to Motivate Prospects to Order from you Confidently 8/13/2003    How to Set Up a Marketing Plan 4/2/2003    How to Turn the First-Time Buyer Into a Repeat Customer 9/8/2004    How Wal-Mart Farms Earnings Out of its Database 7/27/2005    Insurance Marketer Almost Triples Complainer Retention 8/4/2004    Jeff Bezos's Amazon Develops a New Way to Market Books 3/24/2004    Jim Rosenfield's Direct-Mail Success Checklist 10/18/2000    Killer Advertising Step #1 4/13/2005    Low Delivery Rates Make B2B Internet Promotions Risky 8/31/2005    Making a Winning Proposal 5/31/2000    Making Graphics Sell 1/31/2001