Holiday cards, Christmas cards, Note cards

Asked to define the difference between traditional lithographic and cutting-edge variable-data printing, an industry expert recently observed, “Do you want to print 10,000 copies of the same piece and get a 1% response rate, or do you want 10,000 personalized pieces and a 5% response?” Employing advanced Castle Press printing technology, an advertiser can—in a single print run—communicate an individual message, with an individual graphics treatment, to each and every person in his marketing database. According to Personalized & Database Printing, an authoritative book by David Broudy and Professor Frank Romano, variable printing has resulted in an average increase in:    >>>  Response: +34%    >>>  Order Size: +25%    >>>  Repeat Orders: +48%    >>>  Revenue/Profit: +32%    >>>  Speed of Response: +35%.