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Variable data personalized printing opens doors for your marketing message Variable Data Printing Services
Services: design, pre-press, litho printing, digital printing, variable data personalized printing, bindery, mailing and order fulfillmentPrinting Partner PeoplePostcards to annual reports... What do you need in your next printing project?Equipment: printing, pre-press, and bindery
DesignPre-press, Castle Press has direct to plate technologyLitho PrintingDigital PrintingFind out how full color personalized variable data printing can increase your marketing successSkilled bindery makes printing look its bestMailingOrder fulfillment
Asked to define the difference between traditional lithographic and cutting-edge variable-data printing, an industry expert recently observed, “Do you want to print 10,000 copies of the same piece and get a 1% response rate, or do you want 10,000 personalized pieces and a 5% response?”

Employing advanced Castle Press printing technology, an advertiser can—in a single print run—communicate an individual message, with an individual graphics treatment, to each and every person in his marketing database.
 According to Personalized & Database Printing, an authoritative book by David Broudy and Professor Frank Romano, variable printing has resulted in an average increase in:
   >>>  Response: +34%
   >>>  Order Size: +25%
   >>>  Repeat Orders: +48%
   >>>  Revenue/Profit: +32%
   >>>  Speed of Response: +35%.


One-to-one marketing with full color personalized text and images increases marketing response rates