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Variable data personalized printing opens doors for your marketing message Variable Data Printing Services
Services: design, pre-press, litho printing, digital printing, variable data personalized printing, bindery, mailing and order fulfillmentPrinting Partner PeoplePostcards to annual reports... What do you need in your next printing project?Equipment: printing, pre-press, and bindery
DesignPre-press, Castle Press has direct to plate technologyLitho PrintingDigital PrintingFind out how full color personalized variable data printing can increase your marketing successSkilled bindery makes printing look its bestMailingOrder fulfillment CD/DVD duplication
Asked to define the difference between traditional lithographic and cutting-edge variable-data printing, an industry expert recently observed, “Do you want to print 10,000 copies of the same piece and get a 1% response rate, or do you want 10,000 personalized pieces and a 5% response?”

Employing advanced Castle Press printing technology, an advertiser can—in a single print run—communicate an individual message, with an individual graphics treatment, to each and every person in his marketing database.
 According to Personalized & Database Printing, an authoritative book by David Broudy and Professor Frank Romano, variable printing has resulted in an average increase in:
   >>>  Response: +34%
   >>>  Order Size: +25%
   >>>  Repeat Orders: +48%
   >>>  Revenue/Profit: +32%
   >>>  Speed of Response: +35%.


One-to-one marketing with full color personalized text and images increases marketing response rates