Holiday cards and gift tags to benefit Mattel Children's Hospital at UCLA featuring children's art and a special Barbie Holiday Card

Holiday cards, Christmas cards, Note cards
Online ordering demonstration
Experience drip marketing
New press installed!
One-to-one variable data printing helps make your marketing message relevant Variable Data printing in full color increases response to your marketing
Services: design, pre-press, litho printing, digital printing, variable data personalized printing, bindery, mailing and order fulfillmentPrinting Partner PeopleBrochures, sell sheets, annual report... What do you want for your next printing project?Equipment: printing, pre-press, and bindery
Good design attracts the viewer's attention and enhabces the marketing messagePre-press, Castle Press uses direct to plate technology to help make sure your printing project is delivered on timeLitho PrintingDigital PrintingHow does Buick's variable data marketing success inspire your marketing ideas?BinderyMailingOrder fulfillment
The results of Buick’s promotion were:

   >>>  The digitally printed packages produced 6.36% response—about five times higher than the average direct-mail campaign.

   >>>  The digital mailings sold more than 19,575 new Buick automobiles.

  >>>  The digital mailing packages generated $494 million in sales.

   >>>  The digital campaign cost less than 1.2% of sales—44% less than the direct-mail industry average.		 Typically, according to Buick’s agency, McCann Relationship Marketing, an automaker spends $673.73 per car sold. In this promotion, Buick sold cars at a cost of $300.77 each—a marketing-expense saving of 55.4%.

The variably printed mailers, compared to earlier non-variable owner mailings, lifted response by 595%.


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