Scientifically find new customers using Castle Press’ Look-Alike Report. This unique consumer report applies 20 basic but strategically important demographic elements including age, gender, race, education, income, marital status, family size, children, home ownership, and more (view sample report).
The look-alike report provides you with demographics for ordering a mailing list of potential customers like your current customers. It does not include a mailing list.
To receive your report, prepare and upload a file of your current customers following these instructions:
- Your file must have a minimum of 2,000 records and no more than 100,000 records.
- Your file must be CSV or Microsoft Excel (97 or newer) format.
- Your file must include ALL of the following fields: First Name, Last Name, Address, City, State, Zip Code (5-digit)
After you load a file of 2,000 up to 100,000 individuals you will receive a 29-page report that includes a demographic portrait of your customers plus a calculated Market Penetration Index (“MPI”) which enables you to define the prospective market potential.
The information in the Look-Alike Report will provide you the ideal demographics to be used in defining your market, marketing campaign and purchasing a mailing list of potential new customers. This list will share attributes with (or “look like”) your current customers. The report contains recommendations for prospects based on the client data you submit, as well as useful details that pertain to your target audience. The process is simple – After you upload a file containing a list of your best customers, the file is analyzed and specific criteria is matched with other records in the database. You then receive a 29-page report which shows you the demographic breakdown of “best customer” list.
Additionally, the system calculates your list’s Market Penetration Index (MPI), which enables you to define its prospective market potential. The higher the index calculation, the greater success you had penetrating that particular demographic or geographic area. High MPI is shown in red text in your reports.