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The Castle Press is proud to announce our latest award. The 2009 Benny award for Best Point-of-Purchase Materials was received for our Mother’s Day Sweepstakes promotion for Juanita’s Foods.
Operation Mothers’ Day
When does a simple promotion turn into a major production? When our customer tells us they need to pull out all the stops for a spectacular Mothers’ Day event.
The idea was simple. Juanita’s Foods would promote a sweepstakes giveaway for Mothers’ Day. However, producing entry forms and a poster were not enough. This was going to be big. Materials to promote the event would include:
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Free standing elliptical stand
- Posters
- Easel cards
- Flyers
- Coupons
- Ballot Box
- Entry Forms
- Catalog Envelope
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All design was completed in-house by the Castle Press team. This fact was especially gratifying when it comes to the award of this year’s Benny. Of the 94 Bennys awarded, very few awardees both designed and printed their entries.
The Premier Print Awards has been held every year since 1950. Over the years it has become an international competition. This year, there were over 4,000 entries competing for the Benny awarded for each of the 94 categories. 
If you would like additional information regarding the award please give Castle Press a call at 800-798-0858. |