Using variable data can turn a project from junk mail into relevant, highly effective communication. Each person will receive a custom piece that is tailored to be of interest to them. And increased interest by your recipient will result in increased sales or donations.
Variable data personalization is a supercharged form of mail merge. Change anything from copy, offers, pictures, illustrations, or QR codes on the fly as your piece is being printed. Some typical variable projects are postcards or appeal mailings.
Call Castle Press today to discuss ways to use personalization to increase your revenues.