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7 Tested Ways to Follow up a Successful Mailing
To get the most bang out of your advertising buck, direct-marketing consultant Dan Kennedy advises, use one or more of these ways to...
Mailing Package Inserts
Mail advertisers often wonder what a mailing package should contain besides a sales letter, and a reply device and envelope. For example,...
7 Pointers for Direct Mail Success
Use dynamic photos/illustrations Graphics boost results only when they help tell a story that engages your sales prospect. Your logotype,...
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