Generating quality advertising leads through marketing and advertising is essential for sustained business growth. Without a steady flow of interested prospects, your sales pipeline will dry up, making it harder to meet your revenue goals.

If you're using Canva to design your projects, this step-by-step guide will help you create a PDF that meets professional printing standards. Follow the simple instructions below to ensure your files are set up correctly and avoid delays, rework, or added cost.

When it comes to printing, choosing the right printing technology can make all the difference in cost, quality, and turnaround time. At Castle Press, we guide our clients through a thoughtful decision-making process to ensure each project is estimated, planned, and produced with the best method available.

When it comes to direct mail marketing, the mailing envelope is your very first handshake with the recipient. It is what gets your message noticed and, most importantly, opened. An effective envelope not only protects the contents but also sparks curiosity and builds trust.

What makes a piece of mail relevant? It's not just about being addressed correctly—it's about speaking directly to the recipient. Having a name and/or specific organization simply in the address or as a greeting is a powerful start, but today's consumers expect more. The content must feel personal, timely, and tailored for them to want to read further. That's why personalization goes far beyond a simple mail merge.

Good design does more than look great. It plays a vital role in how a message is received, understood, and acted upon. Especially in direct mail and print marketing, strong visuals can pull readers in, guide their focus, and push them to respond.

A Creative Brief is the foundation of any successful marketing campaign. It outlines the strategy, defines clear goals, and keeps every team member aligned. When done right, it eliminates confusion, speeds up production, and helps avoid wasted time and budget.

When it comes to direct marketing, few names carry more weight than Bob Stone. Over the course of three decades, Stone helped shape some of the most successful direct-mail campaigns in the business.

When managing a large-scale print project, what happens after production is just as important as the printing itself. Shipping logistics...

Paper can be tricky—especially when you’re faced with terms like pounds and points.

USPS first-class delivery is given priority over standard mail, and local mail will typically be delivered in 2-3 days.

The Post Office has announced that mail delivery times are changing as of October 1, 2021.

To get the most bang out of your advertising buck, direct-marketing consultant Dan Kennedy advises, use one or more of these ways to...

Mail advertisers often wonder what a mailing package should contain besides a sales letter, and a reply device and envelope.

Find seven pointers to create a successful direct mail campaign

Refreshingly, copy consultant Susanna K. Hutcheson admits that she has made mistakes that sabotaged direct mail advertising campains

Mal Warwick, the widely respected Berkeley-based expert on mail fundraising, provides seven pointers for direct mail fundraising

Fundraising specialists Kay Lautman and Fran Jacobowitz offer informed tips on direct-mail fundraising

Legendary marketer Clayton Makepeace writes to reveal seven elements he and his clients credit with sparking millions of dollars in sales

A 6-point checklist to help your direct mail marketing be more effective