Paper for the Win – Printed Newsletters Find Your Audience

A well-crafted printed newsletter is more than just a communication tool—it is a strategic way to stay visible, build trust, and strengthen relationships with your customers in a digitally exhaustive world. When used consistently, physical newsletters, whether handed out or distributed via direct mail break through spam filters, support customer retention, drive online engagement, uncover new opportunities, and reinforce your brand’s credibility.

Keeping Your Brand Top-of-Mind

In 2023 it was estimated that every day in the US an individual may receive on average 121 marketing emails. Platforms are filtering more content out, making it more difficult for your audience to always see your email messaging. In addition, open and click rates are skewed by bots, making it more difficult to truly know who is engaged.

Direct Mail for the win! Printed newsletters are a solid way to stay in front of your customers or prospects, filled with interesting, helpful, and cutting-edge information ensures your company is remembered even when you are not face-to-face. And it can be personalized if you have the data to do it, bringing even more ROI.

And it’s tactile, easy to reference later… think Trader Joes Fearless Flyer! Through repetition, it reaches your entire market at the same time, and its content can entice and uncover new customers.

A newsletter on paper nudges your customers to think of you when a product or service need arises or consider one then wouldn’t have otherwise. It also enhances both personal and corporate believability. Sharing your company’s expertise, personality and product offering in print helps set your brand apart from competitors and gives customers a physical reason not to consider price or location alone in their decision making.

Building Reputation and Encouraging Engagement

A printed newsletter can also transform your company’s reputation as a trusted resource. Think about online reviews and other digital content that you have a harder time controlling. Negative perceptions deter sales and improving them takes time. A repetitive newsletter is perfectly suited to gradually build a positive image. It draws customers toward your company instead of forcing you to chase them, helping potential buyers find you naturally.

Offer your customers a break from the digital jungle and AI challenges – once it’s in print, it takes on a legitimacy online content struggles to maintain. A winning omnichannel strategy should include a printed newsletter. Ask us how to get started!