A well-crafted printed newsletter is more than just a communication tool—it is a strategic way to stay visible, build trust, and strengthen relationships with your customers in a digitally exhaustive world.

"Drip” marketing is the art of keeping your name and offers bright in the minds of your customers and known sales prospects.

It costs 10 times as much to sign up a new customer as to keep persuasively in touch with existing clients.

A well-executed newsletter every month or two is an economical and effective way to do so. But many newsletters fail at the job.

Your company’s house newsletter or other publication can be a useful tool for raising your company’s profile and stimulating sales.

Promotional newsletters that plug a business most strongly often seem not to plug it at all.