Seasoned direct mail experts have observed patterns that hold true almost every time. While the industry has changed—new tools, digital channels, and data capabilities—the psychology of response remains remarkably consistent.

When it comes to direct mail marketing, postcards and self-mailers are often overlooked in favor of more elaborate envelope packages.

In the world of direct mail, minor tweaks can make a big difference—especially when it comes to the reply envelope.

When direct mail is beautifully produced, it stands out from the stack. A thoughtfully designed printed piece not only commands attention but also invites touch, creating a deeper connection with your audience.

Personalized direct mail has evolved from a novelty to a data driven necessity. Today’s customers expect brands to understand who they are, what they need, and how they like to be spoken to. But personalization utilizing variable data printing isn’t just about dropping a first name into a headline. It’s about delivering relevant, timely, and thoughtful communication that resonates with recipients and drives them to action.

When it comes to direct mail marketing, the mailing envelope is your very first handshake with the recipient. It is what gets your message noticed and, most importantly, opened. An effective envelope not only protects the contents but also sparks curiosity and builds trust.

What makes a piece of mail relevant? It's not just about being addressed correctly—it's about speaking directly to the recipient. Having a name and/or specific organization simply in the address or as a greeting is a powerful start, but today's consumers expect more. The content must feel personal, timely, and tailored for them to want to read further. That's why personalization goes far beyond a simple mail merge.

When it comes to direct marketing, few names carry more weight than Bob Stone. Over the course of three decades, Stone helped shape some of the most successful direct-mail campaigns in the business.

USPS first-class delivery is given priority over standard mail, and local mail will typically be delivered in 2-3 days.

The Post Office has announced that mail delivery times are changing as of October 1, 2021.

To get the most bang out of your advertising buck, direct-marketing consultant Dan Kennedy advises, use one or more of these ways to...

Mail advertisers often wonder what a mailing package should contain besides a sales letter, and a reply device and envelope.

Find seven pointers to create a successful direct mail campaign

Refreshingly, copy consultant Susanna K. Hutcheson admits that she has made mistakes that sabotaged direct mail advertising campains

Mal Warwick, the widely respected Berkeley-based expert on mail fundraising, provides seven pointers for direct mail fundraising

Fundraising specialists Kay Lautman and Fran Jacobowitz offer informed tips on direct-mail fundraising

A 6-point checklist to help your direct mail marketing be more effective

Once you have developed a compelling offer & determined your lists, you can lift response to your mailing package by copy and graphic tweaks

Six time-tested ways for a nonprofit to deliver more satisfaction than its supporters expect

Direct mail expert Bob Stone offers ways to supercharge your next direct mail campaign with lift notes.