Craver, Mathews, Smith group advises that direct mailers carefully pay attention—to four factors that determine the health of a promotion

19 rules of thumb to follow for your next direct-mail campaign from industry leader Dick Benson

Noted marketing authority Stephen Lett gives pointers to fine tune your offer.

12 pointer from industry leaders to create a successful direct mail campaign

Ed Burnett gives 11 Direct-Mail Pointers for companies

Nancy Harhut of Boston’s respected Hill, Holiday advertising agency, urges you to dig deeper into what moves people off the dime.

A lift letter or note is a second, small communication inserted into a direct-mail package along with a multi-page sales letter

Lester Wunderman, “the father of direct marketing” outlined 10 big things about today’s direct marketing during a recent interview

Testimonials and endorsements should be used only if they are: authorized by the person quoted…genuine and related to the experience.

A list to help you have a strategic approach to your marketing

Marketing collateral is a term for a collection of media used to support the sales of a product or service.

Who is the piece going to? Identify your target audience for effective marketing results. How will it be distributed? Is the piece going...

Every person your company has attend a trade show costs your business at least $2,000 out of pocket — for registration fees, air fares...

Many mail advertisers pour all their time, energy, and money into their lead-generation efforts—then sabotage themselves

Don’t assume your customers care about you. Customers care only about what you can do for them, Dobkin cautions.

Your customer wants to be entertained, or they want instant information. It’s that simple: entertainment or information. How do you...

Online ordering is fast and efficient If you repeatedly order print items such as stationery, business cards, postcards or brochures, an...

Slashing your marketing/advertising budgets today to save cash now surely will gut your market share when the economy turns around.

Consultant and author Nicole Shields suggests these often-neglected ways to produce more bang from your marketing dollars

Email marketing can be used for advertising products and services, reminding customers of your business, or soliciting sales or donations.