Four tips from industry leader Alan Sharpe on how to retain donors.

Four tips to promote your green initiatives to your customers

4 ways to boost sales from your direct mail campaigns

19 rules of thumb to follow for your next direct-mail campaign from industry leader Dick Benson

Ed Burnett gives 11 Direct-Mail Pointers for companies

Lester Wunderman, “the father of direct marketing” outlined 10 big things about today’s direct marketing during a recent interview

Your customer wants to be entertained, or they want instant information. It’s that simple: entertainment or information. How do you measure up? What is required? Your customer has to have a smart phone that will allow them to read a QR code. The code should be printed with sufficient contrast from background with a clear free zone around it. This improves the readability of the code by the device. Printed next to your code should be information that tells your customer what’s

Online ordering is fast and efficient If you repeatedly order print items such as stationery, business cards, postcards or brochures, an online print ordering site can help you control corporate style and content, as well as keep records of your orders. A Castle Press Company Store platform is custom designed to meet your specific needs. And your online Company Store order platform is developed and maintained inside the Castle Press, where we can access and update as needed t

Slashing your marketing/advertising budgets today to save cash now surely will gut your market share when the economy turns around.

Email marketing can be used for advertising products and services, reminding customers of your business, or soliciting sales or donations.

It costs 10 times as much to sign up a new customer as to keep persuasively in touch with existing clients.

A well-executed newsletter every month or two is an economical and effective way to do so. But many newsletters fail at the job.

A handwritten note lends significance to any personal or professional correspondence. If you are on a first-name basis with your customers

Studies in the U.S. and Europe highlight the factors—some of them surprising—that cause people to open the direct-mailing envelopes

Renowned copywriter Bill Jayme, once said that the outer envelope of a direct mailing is where the sales prospect decides to stop

There are two basic envelope styles, writes Ernest W. Nicastro of the Positive Response company, that aim to impel a mail recipient to open

Your business brochure has many uses – the possibilities are endless. An effective brochure is strategically limited in scope. Too much information can dilute the effectiveness of the piece and hamper its impact. Use this creative brief to help solidify your thinking. What is the purpose of this business brochure? Business enterprise information Product information Corporate identity and branding Who will receive this business brochure? Current clients Prospective clients Ind

High Readership Almost everyone reads postcards. Your customers take in your message as soon as your card reaches their hands. Double-card mailings of subscription offers have beaten much costlier long-copy letter packages. Economy Postcard mailings cost little to produce and mail. A single card involves no folding or inserting charges, and can be cheaper to mail first class than at bulk third-class rates. Even when you mail to very few sales prospects and so can't receive bu

Why are postcards a good marketing choice? Your customer, prospects and suspects like to receive information from you. 98 percent of consumers bring in their mail the day it’s delivered, and of these, 72 percent bring it in as soon as possible according to the Mail Moment study, conducted on behalf of the U.S. Postal Service. Postcards are... Impactful — because your message is seen right away as the mail is being sorted. Informative — explaining how your company can help c

With money tight these days, many direct-mail advertisers are turning to inexpensive media like postcards – especially for new business lead generation. A great advantage of using a postcard is that 87% of mail recipients claim to at least scan postcards that they receive. Here are 10 pointers from Portland marketer Wilson Zehr on making postcards work: Use postcards appropriately. Nobody – despite what some postcard companies claim – expects postcard mailings to close many s