Your customer wants to be entertained, or they want instant information. It’s that simple: entertainment or information. How do you measure up? What is required? Your customer has to have a smart phone that will allow them to read a QR code. The code should be printed with sufficient contrast from background with a clear free zone around it. This improves the readability of the code by the device. Printed next to your code should be information that tells your customer what’s

Online ordering is fast and efficient If you repeatedly order print items such as stationery, business cards, postcards or brochures, an online print ordering site can help you control corporate style and content, as well as keep records of your orders. A Castle Press Company Store platform is custom designed to meet your specific needs. And your online Company Store order platform is developed and maintained inside the Castle Press, where we can access and update as needed t

Slashing your marketing/advertising budgets today to save cash now surely will gut your market share when the economy turns around.

Consultant and author Nicole Shields suggests these often-neglected ways to produce more bang from your marketing dollars

Email marketing can be used for advertising products and services, reminding customers of your business, or soliciting sales or donations.

"Drip” marketing is the art of keeping your name and offers bright in the minds of your customers and known sales prospects.

It costs 10 times as much to sign up a new customer as to keep persuasively in touch with existing clients.

A well-executed newsletter every month or two is an economical and effective way to do so. But many newsletters fail at the job.

Your company’s house newsletter or other publication can be a useful tool for raising your company’s profile and stimulating sales.

Promotional newsletters that plug a business most strongly often seem not to plug it at all.

A handwritten note lends significance to any personal or professional correspondence. If you are on a first-name basis with your customers

Studies in the U.S. and Europe highlight the factors—some of them surprising—that cause people to open the direct-mailing envelopes

Whenever sales slacken and profits head south, most companies start to beat the bushes in search of new customers.

Marketing consultant Robert W. Bly offers four pointers on increasing the power of outer envelope pull.

Nationally respected marketing consultant Robert W. Bly offers pointers on creating high response envelopes:

Changing your outer envelope, without touching any other part of your mailing, can punch up response by 100% or more

Renowned copywriter Bill Jayme, once said that the outer envelope of a direct mailing is where the sales prospect decides to stop

he late, great Bill Jayme defined the direct-mail envelope as “your headline.” Other mailing practitioners shy away from such candor

There are two basic envelope styles, writes Ernest W. Nicastro of the Positive Response company, that aim to impel a mail recipient to open

New York-based direct-mail expert David R. Yale offers these pointers on how to hone your business brochures for maximum effectiveness: Assume that people do not want to read your material You have only seconds to grab your prospects’ attention and induce them to go on reading. The way to do it: Present benefits so compellingly that you overcome their resistance. Drive casual scanners to become detail-hungry readers ... Turn random readers into interested readers ... Then cha