Furniture Store Reminder Campaign When a shopper visits an American Signature home furnishings store and does not make a purchase, they...

Mail advertisers have achieved response lifts of 200% and more by using database-generated messages tailored to the history and interests...

UCLA Henry Samueli School of Engineering case study Client Information UCLA Henry Samueli School of Engineering and Applied Science is a...

First, determine your objectives Effective use of personalization starts with the goals you are trying to achieve. Know your audience and...

Meher Montessori School case study Client information Founded in 1972 by Executive Director John Page, Meher Montessori School is an AMI...

Marketing Basics With modern variable printing, the text and graphics on each sheet of a press run can change to reflect the...

Many years ago, Newsweek magazine was one of the first advertisers to send out a mailing featuring personalized (variable) printing. Its...

Variable-data printing, a form of digital printing, is a data-driven application that consistently delivers better results than...

More Apt to Read Relevant Mail And what makes what you receive in the mail relevant? Having your name and the name of your organization...

Forty percent of the success of any direct mail package is dependent upon the quality of the mailing list. The post office delivers an...

Choose a good list Your mailing list can generate more than 40% of your total responses to a mailing, according to the Direct Marketing...

Marketing consultant Robert Bly estimates that your house file—customer names and addresses—will pull double the response of any external...

List selection determines 60% to 80% of the success—or failure—of a direct mailing, according to veteran New York marketing consultant...

Well-chosen lists are key to profitable direct-mail advertising. Most observers agree that the list is as important to a mailing’s...

Marketing consultant Ron Ferguson advises that you’ll boost your return on investment from direct mailing lists if you: 1. Always mail to...

Conventional wisdom is that 40% of the success of a direct mail campaign is attributed to the quality of the mailing list. Your offer has...

The right mailing list makes a big difference in response rates. Who should you mail to? Direct mail performs best when your prospects...

Embossing images requires creating a die — charges vary with size. Save money by discussing the design early in the planning process. Oftent

Standard drilling is 3-hole, but size and position of holes can be customized Standing dies can save you money During the design process,...

Die cut tab dividers can assist readers through sections of a binder Tab dividers have an approximate half inch section that extends past...