Colin Wheildon’s Research on “How Typography and Design can get your Message Across—or get in the Way” shows that typography and design choices directly affect readability and comprehension and are still relevant today.

Seasoned direct mail experts have observed patterns that hold true almost every time. While the industry has changed—new tools, digital channels, and data capabilities—the psychology of response remains remarkably consistent.

In the ever-evolving landscape of marketing and communication, certain headline approaches endure, continuing to captivate audiences with their clarity, urgency, and resonance.

The year’s busiest giving season is here — and for Southern California businesses, Q4 is prime time for building customer loyalty, thanking employees, and turning prospects into clients.

When it comes to direct mail marketing, postcards and self-mailers are often overlooked in favor of more elaborate envelope packages.

Business brochures remain one of the most reliable tools in a print marketing strategy. Whether you're introducing your company to potential clients or reinforcing your value to existing ones, a brochure has the power to communicate, persuade, and drive engagement—when done right.

In the world of direct mail, minor tweaks can make a big difference—especially when it comes to the reply envelope.

Trade shows can be powerful business drivers—but only when approached with strategy and precision. Too often, companies focus on flashy displays without aligning efforts toward meaningful post-show engagement.

When direct mail is beautifully produced, it stands out from the stack. A thoughtfully designed printed piece not only commands attention but also invites touch, creating a deeper connection with your audience.

Quick Response (QR) codes have become a powerful bridge between print and digital, offering customers a quick way to access more information, promotions, and interactive experiences right from their mobile phones.

Personalized direct mail has evolved from a novelty to a data driven necessity. Today’s customers expect brands to understand who they are, what they need, and how they like to be spoken to. But personalization utilizing variable data printing isn’t just about dropping a first name into a headline. It’s about delivering relevant, timely, and thoughtful communication that resonates with recipients and drives them to action.

New Movers are some of the most responsive recipients in direct mail marketing. They’re settling into new routines, discovering nearby businesses, and making fresh purchasing decisions. For service providers, retailers, and local businesses, this is an ideal time to introduce your brand with a well-timed mail piece.

David Ogilvy, often called the father of modern advertising, was known for his sharp instincts, no-nonsense style, and deep understanding of what truly sells.

Generating quality advertising leads through marketing and advertising is essential for sustained business growth. Without a steady flow of interested prospects, your sales pipeline will dry up, making it harder to meet your revenue goals.

If you're using Canva to design your projects, this step-by-step guide will help you create a PDF that meets professional printing standards. Follow the simple instructions below to ensure your files are set up correctly and avoid delays, rework, or added cost.

When it comes to printing, choosing the right printing technology can make all the difference in cost, quality, and turnaround time. At Castle Press, we guide our clients through a thoughtful decision-making process to ensure each project is estimated, planned, and produced with the best method available.

When it comes to direct mail marketing, the mailing envelope is your very first handshake with the recipient. It is what gets your message noticed and, most importantly, opened. An effective envelope not only protects the contents but also sparks curiosity and builds trust.

What makes a piece of mail relevant? It's not just about being addressed correctly—it's about speaking directly to the recipient. Having a name and/or specific organization simply in the address or as a greeting is a powerful start, but today's consumers expect more. The content must feel personal, timely, and tailored for them to want to read further. That's why personalization goes far beyond a simple mail merge.

Good design does more than look great. It plays a vital role in how a message is received, understood, and acted upon. Especially in direct mail and print marketing, strong visuals can pull readers in, guide their focus, and push them to respond.

A Creative Brief is the foundation of any successful marketing campaign. It outlines the strategy, defines clear goals, and keeps every team member aligned. When done right, it eliminates confusion, speeds up production, and helps avoid wasted time and budget.