New Mover Direct Mail: What to Know Before Hitting GO

New Movers are some of the most responsive recipients in direct mail marketing. They’re settling into new routines, discovering nearby businesses, and making fresh purchasing decisions. For service providers, retailers, and local businesses, this is an ideal time to introduce your brand with a well-timed mail piece.

At Castle Press, we specialize in printing and mailing services that help our clients connect with the right audience. If you’re planning a new mover mailing, here’s a checklist to guide help develop a mailing strategy, purchase a mailing list and grab the new resident’s attention.

Geographic Targeting Options

Start by deciding where you want your message to land. Most lists can be developed once you determine the best targets based on any number of data points:

• ZIP Code

  Target specific areas where you do business or want to grow your customer base.

• City, County, or State

  Useful for broader regional campaigns or multi-location businesses.

• SCF Code

  These are the first three digits of a ZIP Code and can be used to target wider metro areas.

• National Coverage

  For brands looking to reach movers across the entire U.S.

• Radius Around an Address or ZIP Code

  Perfect for local businesses wanting to reach movers within a set number of miles from their location.

• Closest to a Specific Address

  A hyper-local approach for targeting neighbors or those nearby a store or office.

Demographic Filters to Consider

To improve your campaign’s effectiveness, you can refine your list based on demographics and lifestyle factors, such as:

• Move Date Range

  Reach people who have moved within the past month, quarter, or another defined time frame.

• Household Income

  Align your message and offer with the purchasing power of your ideal customer.

• Dwelling Type

  Some campaigns are best suited for single-family homes, others for apartments or condos.

• Gender

  If your campaign is tailored to a specific gender, ask your provider about filtering options.

• Data “Freshness“ (List Publication Data)

  Newer data usually means better response rates.

Suppression Preferences

To avoid redundancy or wasted mailings, list providers may offer suppression options:

• Exclude Past Recipients

  Useful for avoiding repeat mailings to the same people if you're running ongoing campaigns.

• Remove Current Customers

  If you provide a list of existing clients, your provider can help suppress those records.

• Phone, E-Mail, or Other Digital Data Variables

  Some marketers request to include or exclude records based on whether other data is available for an Omnichannel marketing approach to increase touch points.

Castle Press Is Here When You’re Ready to Print

Once your list and artwork are ready, Castle Press can take it from there. We’ll produce your high-quality mail pieces and handle the mailing process with precision and care. Whether you're sending postcards, welcome letters, or brochures, our experienced team will ensure your campaign looks professional and gets delivered on time.

Let’s bring your next new mover campaign to life. Contact Castle Press today to get started.