Marketing consultant Robert Bly estimates that your house file—customer names and addresses—will pull double the response of any external...

List selection determines 60% to 80% of the success—or failure—of a direct mailing, according to veteran New York marketing consultant...

Well-chosen lists are key to profitable direct-mail advertising. Most observers agree that the list is as important to a mailing’s...

Marketing consultant Ron Ferguson advises that you’ll boost your return on investment from direct mailing lists if you: 1. Always mail to...

Conventional wisdom is that 40% of the success of a direct mail campaign is attributed to the quality of the mailing list. Your offer has...

The right mailing list makes a big difference in response rates. Who should you mail to? Direct mail performs best when your prospects...

A Breakdown of Printing Costs The percentage cost for producing 10,000 copies of an 8-1/2" x 11" saddle stitched 16-page self cover...