Printing is still a core part of business communication, marketing, and branding. But before you approve a project with your printer, one critical decision can impact your budget, quality, and timeline: should you use digital or offset printing? Both methods have unique strengths and ideal use cases.

Students seem to live on their phones these days. They've grown up with TikTok, Instagram, and endless digital notifications. Parents go online for school information and get news and updates via school emails. Teachers teach with digital tools.

If you're using Canva to design your projects, this step-by-step guide will help you create a PDF that meets professional printing standards. Follow the simple instructions below to ensure your files are set up correctly and avoid delays, rework, or added cost.

When it comes to printing, choosing the right printing technology can make all the difference in cost, quality, and turnaround time. At Castle Press, we guide our clients through a thoughtful decision-making process to ensure each project is estimated, planned, and produced with the best method available.

Variable-data printing, a form of digital printing, is a data-driven application that consistently delivers better results than conventional direct mail, reports Mark Kolier of Connecticut’s Canterbury Graphics, Inc. According to a CAP Ventures study, he notes, VDP generates: 36% higher response rates 25% increased average orders 47% more repeat sales 32% better profits 34% faster response time Variable-data printing works The only question is whether its category — which inc

More Apt to Read Relevant Mail And what makes what you receive in the mail relevant? Having your name and the name of your organization integrated into it. Castle Press Variable Data Printing is a state-of-the-art digital color press system that allows you to personalize every piece you print with whatever information you’d like. The most common use is to customize each piece in a direct mail program with the name of the person you’re mailing to. Using Castle Press variable d

Digital printing — which affords mail advertisers almost infinite opportunities for highly persuasive personalization — demands careful preparation. Sylvia Konkel of EU Services of Rockville, Maryland, offers these six tips on digital production: TIFF, EPS, and similar image files work best in digital reproduction. TIFF files take up a lot of computer capacity, but produce higher resolution, with more precise detail and color than JPG and GIF files, which may save capacity bu