Meher Montessori School case study Client information Founded in 1972 by Executive Director John Page, Meher Montessori School is an AMI...

Variable-data printing, a form of digital printing, is a data-driven application that consistently delivers better results than...

Forty percent of the success of any direct mail package is dependent upon the quality of the mailing list. The post office delivers an...

Choose a good list Your mailing list can generate more than 40% of your total responses to a mailing, according to the Direct Marketing...

Marketing consultant Robert Bly estimates that your house file—customer names and addresses—will pull double the response of any external...

List selection determines 60% to 80% of the success—or failure—of a direct mailing, according to veteran New York marketing consultant...

Well-chosen lists are key to profitable direct-mail advertising. Most observers agree that the list is as important to a mailing’s...

Marketing consultant Ron Ferguson advises that you’ll boost your return on investment from direct mailing lists if you: 1. Always mail to...

Conventional wisdom is that 40% of the success of a direct mail campaign is attributed to the quality of the mailing list. Your offer has...

The right mailing list makes a big difference in response rates. Who should you mail to? Direct mail performs best when your prospects...