When direct mail is beautifully produced, it stands out from the stack. A thoughtfully designed printed piece not only commands attention but also invites touch, creating a deeper connection with your audience.

Personalized direct mail has evolved from a novelty to a data driven necessity. Today’s customers expect brands to understand who they are, what they need, and how they like to be spoken to. But personalization utilizing variable data printing isn’t just about dropping a first name into a headline. It’s about delivering relevant, timely, and thoughtful communication that resonates with recipients and drives them to action.

What makes a piece of mail relevant? It's not just about being addressed correctly—it's about speaking directly to the recipient. Having a name and/or specific organization simply in the address or as a greeting is a powerful start, but today's consumers expect more. The content must feel personal, timely, and tailored for them to want to read further. That's why personalization goes far beyond a simple mail merge.

Choose laser-compatible paper stocks Uncoated offset stocks from 50 pound to 9 point usually work well. — If using a coated stock, use a dull or matte sheet between 7 and 9 points thick. — Do not use glossy papers. Plan your project Careful copy and graphics placement can allow you to produce all versions of your mailing in a single print run, mail-sorted and otherwise eligible for postage discounts. Use standard-size addressing windows Windows measuring 1-1/8" high by 4-1/2"

UCLA Henry Samueli School of Engineering case study Client Information UCLA Henry Samueli School of Engineering and Applied Science is a top-tier engineering school with achievements at every turn. UCLA Engineering - the Birthplace of the Internet - has always been an engine of innovation. Each year, we educate more than 4,500 students - an education that powers thousands of careers for decades. The graduates are provided an excellent undergraduate and graduate education. Thi

Many years ago, Newsweek magazine was one of the first advertisers to send out a mailing featuring personalized (variable) printing. Its mailing addressed recipients with a variable fill that repeated the addressee’s name six or seven times in different areas of the mailing. Unfortunately, the Newsweek mailer often misspelled the recipient’s last name. Which effectively cancelled out the power of personalization to pull in orders. The lesson to be learned: technology does not