Postcards remain one of the most efficient and effective forms of direct mail. They’re quick to create, inexpensive to mail, and easy for your audience to absorb at a glance.

For growing businesses, postcards have long been a reliable and cost-effective marketing tool. They offer the promotional punch of direct mail without the expense of envelope packages, making them especially appealing for companies that want measurable results with a graphic edge while on a budget.

When it comes to direct mail marketing, postcards and self-mailers are often overlooked in favor of more elaborate envelope packages.

High Readership Almost everyone reads postcards. Your customers take in your message as soon as your card reaches their hands. Double-card mailings of subscription offers have beaten much costlier long-copy letter packages. Economy Postcard mailings cost little to produce and mail. A single card involves no folding or inserting charges, and can be cheaper to mail first class than at bulk third-class rates. Even when you mail to very few sales prospects and so can't receive bu

Why are postcards a good marketing choice? Your customer, prospects and suspects like to receive information from you. 98 percent of consumers bring in their mail the day it’s delivered, and of these, 72 percent bring it in as soon as possible according to the Mail Moment study, conducted on behalf of the U.S. Postal Service. Postcards are... Impactful — because your message is seen right away as the mail is being sorted. Informative — explaining how your company can help c

With money tight these days, many direct-mail advertisers are turning to inexpensive media like postcards – especially for new business lead generation. A great advantage of using a postcard is that 87% of mail recipients claim to at least scan postcards that they receive. Here are 10 pointers from Portland marketer Wilson Zehr on making postcards work: Use postcards appropriately. Nobody – despite what some postcard companies claim – expects postcard mailings to close many s