For growing businesses, postcards have long been a reliable and cost-effective marketing tool. They offer the promotional punch of direct mail without the expense of envelope packages, making them especially appealing for companies that want measurable results with a graphic edge while on a budget.

When it comes to direct mail marketing, postcards and self-mailers are often overlooked in favor of more elaborate envelope packages.

High Readership Almost everyone reads postcards. Your customers take in your message as soon as your card reaches their hands....

Why are postcards a good marketing choice? Your customer, prospects and suspects like to receive information from you. 98 percent of...

Three different markets that you can target with postcards: Use a postcard as economical ways to stay in touch with existing customers....

With money tight these days, many direct-mail advertisers are turning to inexpensive media like postcards – especially for new business...