Once a curious little square tucked onto packaging and posters, QR codes gained traction during COVID and have become one of the most versatile tools in marketing today.

Quick Response (QR) codes have become a powerful bridge between print and digital, offering customers a quick way to access more information, promotions, and interactive experiences right from their mobile phones.

Your customer wants to be entertained, or they want instant information. It’s that simple: entertainment or information. How do you measure up? What is required? Your customer has to have a smart phone that will allow them to read a QR code. The code should be printed with sufficient contrast from background with a clear free zone around it. This improves the readability of the code by the device. Printed next to your code should be information that tells your customer what’s