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Photoshop & Rich Black
Using 100% black on small objects such as body copy text and fine keyline borders is recommended. But if you have a large background of...


Digital PrePress
Getting your file imaged onto the printing plate at the lowest cost Desktop Publishing Desktop publishing is the process of using the...


Setting up a Folded Brochure
One of the first things to think about when creating a brochure is how it will fold. Making a plain paper folding dummy can help you...


Preparing Digital Files
Use the latest version of a page layout software — some programs require additional prepress steps Using the latest version of standard...


6 Ways to Build Strong Files using InDesign
In InDesign, crafting well-formed documents will not only look better, but save you money in unexpected production costs. l. Images. ...


6 Pointers on Producing Effective Digital Printing
Digital printing — which affords mail advertisers almost infinite opportunities for highly persuasive personalization — demands careful...
10 Tested Ways to Cut Your Printing Costs
Pointers on how to save printing dollars without hurting the eye-appeal and response rates of your mailing packages: Plan ahead and avoid...


Communicating with Color
Color pointers from Leatrice Eiseman's Guide to Communicating with Color : When two variations of the same color, one light and one dark,...


Color and Ink Tips
Delete extra colors from your document to simplify prepress work Delete all non-used colors. Going through this process will eliminate...


Reducing Cost: Planning, Marketing and Design
A Breakdown of Printing Costs The percentage cost for producing 10,000 copies of an 8-1/2" x 11" saddle stitched 16-page self cover...


9 Ways to Cut Your Printing Costs
One or more of these production tactics can help your organization cut fat out of its printing budget — with no loss, or even gains, in...
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