Personalized direct mail has evolved from a novelty to a data driven necessity. Today’s customers expect brands to understand who they are, what they need, and how they like to be spoken to. But personalization utilizing variable data printing isn’t just about dropping a first name into a headline. It’s about delivering relevant, timely, and thoughtful communication that resonates with recipients and drives them to action.

What makes a piece of mail relevant? It's not just about being addressed correctly—it's about speaking directly to the recipient. Having a name and/or specific organization simply in the address or as a greeting is a powerful start, but today's consumers expect more. The content must feel personal, timely, and tailored for them to want to read further. That's why personalization goes far beyond a simple mail merge.

Furniture Store Reminder Campaign When a shopper visits an American Signature home furnishings store and does not make a purchase, they...

UCLA Henry Samueli School of Engineering case study Client Information UCLA Henry Samueli School of Engineering and Applied Science is a...

First, determine your objectives Effective use of personalization starts with the goals you are trying to achieve. Know your audience and...

Meher Montessori School case study Client information Founded in 1972 by Executive Director John Page, Meher Montessori School is an AMI...

Marketing Basics With modern variable printing, the text and graphics on each sheet of a press run can change to reflect the...

Variable-data printing, a form of digital printing, is a data-driven application that consistently delivers better results than...

More Apt to Read Relevant Mail And what makes what you receive in the mail relevant? Having your name and the name of your organization...