In direct mail marketing, who you send to can matter even more than what you send. Conventional wisdom says that 40% of a campaign’s success comes from the quality of the mailing list.

When it comes to print projects, packaging runs, or promotional mailers, how you ship is just as important as what you ship. Smart planning at the start of a project can save money, prevent delays, and keep your client (or your boss) happy. Shipping isn’t just about boxes and labels—it’s about strategy, timing, and clear communication.

Students seem to live on their phones these days. They've grown up with TikTok, Instagram, and endless digital notifications. Parents go online for school information and get news and updates via school emails. Teachers teach with digital tools.

Marketing may look different today with emails, social media, and digital ads complementing the use of direct mail – but it is still about solid messaging delivered where your readers with a solid call to action.