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5 Cornerstones of Direct Mail that Sells
Five tips to create a direct mail marketing campaign that sells.
Examine Your Appeal Letters
Tips to create a successful appeal letter to donors.
Involve Readers in Your Offer
Direct mail expert Lee Marc Stein offers ways to involve readers in your direct mail offer.
4 Ways to Get Off to a Good Start in Mail Fundraising
Industry leader Stephen Hitchcock offers 4 ways to boost your direct mail fundraising
4 Tips on Retaining Donors
Four tips from industry leader Alan Sharpe on how to retain donors.
4 Proven Ways to Promote your Outfit’s Green Good
Four tips to promote your green initiatives to your customers
4 Direct-Mail Sales Boosters
4 ways to boost sales from your direct mail campaigns
4 Bases Every Direct Mailer Needs to Cover
Craver, Mathews, Smith group advises that direct mailers carefully pay attention—to four factors that determine the health of a promotion
19 of Dick Benson’s Direct-Mail Rules of Thumb
19 rules of thumb to follow for your next direct-mail campaign from industry leader Dick Benson
Fine-Tune Your Offer
Noted marketing authority Stephen Lett gives pointers to fine tune your offer.
12 Pointers Toward Successful Direct Mail
12 pointer from industry leaders to create a successful direct mail campaign
11 Direct-Mail Pointers from Ed Burnett
Ed Burnett gives 11 Direct-Mail Pointers for companies
10 Ways to Boost Mail Response
Nancy Harhut of Boston’s respected Hill, Holiday advertising agency, urges you to dig deeper into what moves people off the dime.
10 Direct Marketing Tips from Lester Wunderman
Lester Wunderman, “the father of direct marketing” outlined 10 big things about today’s direct marketing during a recent interview
A Strategic Approach to Your Marketing
A list to help you have a strategic approach to your marketing
What is Marketing Collateral?
Marketing collateral is a term for a collection of media used to support the sales of a product or service.
Ways to Reduce Marketing Costs
Who is the piece going to? Identify your target audience for effective marketing results. How will it be distributed? Is the piece going...
5 Pointers for when Your Employees Attend a Trade Show
Every person your company has attend a trade show costs your business at least $2,000 out of pocket — for registration fees, air fares...
8 Fulfillment Tactics that Produce Extra Orders
Many mail advertisers pour all their time, energy, and money into their lead-generation efforts—then sabotage themselves
Why Would People Scan Your QR Code?
Your customer wants to be entertained, or they want instant information. It’s that simple: entertainment or information. How do you measure up? What is required? Your customer has to have a smart phone that will allow them to read a QR code. The code should be printed with sufficient contrast from background with a clear free zone around it. This improves the readability of the code by the device. Printed next to your code should be information that tells your customer what’s
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