Who is the piece going to? Identify your target audience for effective marketing results. How will it be distributed? Is the piece going...

Every person your company has attend a trade show costs your business at least $2,000 out of pocket — for registration fees, air fares...

Many mail advertisers pour all their time, energy, and money into their lead-generation efforts—then sabotage themselves

Don’t assume your customers care about you. Customers care only about what you can do for them, Dobkin cautions.

Here are a few pointers from marketing consultant Bob Bly on making trade shows pay: Nothing else attracts people to your booth like...

Your customer wants to be entertained, or they want instant information. It’s that simple: entertainment or information. How do you...

QR means Quick Response QR codes were invented by Toyota subsidiary Denso Wave in Japan in 1994, and were originally used for tracking...

Slashing your marketing/advertising budgets today to save cash now surely will gut your market share when the economy turns around.

Consultant and author Nicole Shields suggests these often-neglected ways to produce more bang from your marketing dollars

Email marketing can be used for advertising products and services, reminding customers of your business, or soliciting sales or donations.

"Drip” marketing is the art of keeping your name and offers bright in the minds of your customers and known sales prospects.

It costs 10 times as much to sign up a new customer as to keep persuasively in touch with existing clients.

A well-executed newsletter every month or two is an economical and effective way to do so. But many newsletters fail at the job.

Your company’s house newsletter or other publication can be a useful tool for raising your company’s profile and stimulating sales.

Promotional newsletters that plug a business most strongly often seem not to plug it at all.

Studies in the U.S. and Europe highlight the factors—some of them surprising—that cause people to open the direct-mailing envelopes

Your outer mailing envelope can’t say too little, and it can’t say too much, either, writes New York direct-marketing expert David R. Yale.

Whenever sales slacken and profits head south, most companies start to beat the bushes in search of new customers.

Even consumers who say that they detest mail advertising will open and study direct mailings that promise interesting benefits

Marketing consultant Robert W. Bly offers four pointers on increasing the power of outer envelope pull.