David Ogilvy, often called the father of modern advertising, was known for his sharp instincts, no-nonsense style, and deep understanding of what truly sells.

If you're using Canva to design your projects, this step-by-step guide will help you create a PDF that meets professional printing standards. Follow the simple instructions below to ensure your files are set up correctly and avoid delays, rework, or added cost.

When it comes to printing, choosing the right printing technology can make all the difference in cost, quality, and turnaround time. At Castle Press, we guide our clients through a thoughtful decision-making process to ensure each project is estimated, planned, and produced with the best method available.

A Creative Brief is the foundation of any successful marketing campaign. It outlines the strategy, defines clear goals, and keeps every team member aligned. When done right, it eliminates confusion, speeds up production, and helps avoid wasted time and budget.

When it comes to direct marketing, few names carry more weight than Bob Stone. Over the course of three decades, Stone helped shape some of the most successful direct-mail campaigns in the business.

Show your product Your readers—especially those most likely to buy your product—want to know what it looks like. Remember Jay Leno’s quip...

Make your material reader-friendly. Every element in your advertising should encourage readership, because if your prospects do not read...

Copywriter Peter Fogel reports in DM News that many advertisers fail to take simple but vital steps that turn readers into buyers. Astute...

Your advertising offer is simply your statement of what you propose to do for sales prospects in exchange for what you want from them —...

“Each product or service has natural strengths and weaknesses” to stress or downplay in your advertising, New Jersey consultant Robert W....

One direct-marketing “expert,” unnamed here in order to protect the guilty, recently advised mail advertisers that letters and reply...

Florida writer Robert Warren suggests five techniques that will help muscle up the effectiveness of your advertising copy: Shun word...

Direct-response expert Lee Marc Stein pinpoints eight common writing mistakes that hurt response: Neatness Writers of...

Choose laser-compatible paper stocks Uncoated offset stocks from 50 pound to 9 point usually work well. — If using a coated stock, use a...

A Creative Brief establishes goals and objectives for your marketing efforts. It helps bring clarity to all participates and ends...

Mail advertisers have achieved response lifts of 200% and more by using database-generated messages tailored to the history and interests...

First, determine your objectives Effective use of personalization starts with the goals you are trying to achieve. Know your audience and...

Many years ago, Newsweek magazine was one of the first advertisers to send out a mailing featuring personalized (variable) printing. Its...

Discuss shipping expectations at the beginning of a project. Plan your distribution (immediate use, mail, warehouse, drop shipment)....

Anyone who has used Photoshop long enough is familiar with the Clone Stamp tool. This little gem has been a favorite for many a...