Use non-envelope mailers as economical ways to stay in touch with existing customers.
They know you already. So you need not introduce yourself and your offer all over again.
Meld self-mailing units into a continuity program to save money.
Use cards and self-mailers as elements in a lead-generation series.
They are a low-cost way to create a “show of hands.”
Consider self-mailers when your message is short.
You don’t have to run off at the mouth to get your message across. Telegraph simple offers tersely with a self-mailer or postcard.
Invest in a self-mailer when an expected low response rules out an envelope package.
Especially when your target market may be hard to reach. It may be your most economical way to test.
Self-mailers and postcards may make huge mail drops more economical.
You may save money without denting response too badly.
Use cards and self-mailers with appropriate products only.
A Rolls Royce deserves better treatment.
Make a bold presentation.
A jumbo card or self-mailer catches eyes.
Design your mailer to be read from left to right, then from top to bottom.
Lay out your mailing to command quick attention and demand fast action.
Use color printing.
If not, you look cheap. Not frugal. Cheap. Do you want that?
Copy is king.
You must use strong copy with postcards and self-mailers.
Ivan Levison’s 6 Pointers on High-Result Self-Mailers
8 Tips on Self-Mailers from Marketing Consultant George Duncan
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