12 Winning Ideas on Postcards and Self-Mailers

  • Use non-envelope mailers as economical ways to stay in touch with existing customers.

  • They know you already. So you need not introduce yourself and your offer all over again.

  • Meld self-mailing units into a continuity program to save money.

  • Use cards and self-mailers as elements in a lead-generation series.

  • They are a low-cost way to create a “show of hands.”

  • Consider self-mailers when your message is short.

  • You don’t have to run off at the mouth to get your message across. Telegraph simple offers tersely with a self-mailer or postcard.

  • Invest in a self-mailer when an expected low response rules out an envelope package.

  • Especially when your target market may be hard to reach. It may be your most economical way to test.

  • Self-mailers and postcards may make huge mail drops more economical.

  • You may save money without denting response too badly.

  • Use cards and self-mailers with appropriate products only.

  • A Rolls Royce deserves better treatment.

  • Make a bold presentation.

  • A jumbo card or self-mailer catches eyes.

  • Design your mailer to be read from left to right, then from top to bottom.

  • Lay out your mailing to command quick attention and demand fast action.

  • Use color printing.

  • If not, you look cheap. Not frugal. Cheap. Do you want that?

  • Copy is king.

  • You must use strong copy with postcards and self-mailers.



See also:

Ivan Levison’s 6 Pointers on High-Result Self-Mailers

8 Tips on Self-Mailers from Marketing Consultant George Duncan

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