New Movers are some of the most responsive recipients in direct mail marketing. They’re settling into new routines, discovering nearby businesses, and making fresh purchasing decisions. For service providers, retailers, and local businesses, this is an ideal time to introduce your brand with a well-timed mail piece.

David Ogilvy, often called the father of modern advertising, was known for his sharp instincts, no-nonsense style, and deep understanding of what truly sells.

Generating quality advertising leads through marketing and advertising is essential for sustained business growth. Without a steady flow of interested prospects, your sales pipeline will dry up, making it harder to meet your revenue goals.

When it comes to direct mail marketing, the mailing envelope is your very first handshake with the recipient. It is what gets your message noticed and, most importantly, opened. An effective envelope not only protects the contents but also sparks curiosity and builds trust.

Good design does more than look great. It plays a vital role in how a message is received, understood, and acted upon. Especially in direct mail and print marketing, strong visuals can pull readers in, guide their focus, and push them to respond.

A Creative Brief is the foundation of any successful marketing campaign. It outlines the strategy, defines clear goals, and keeps every team member aligned. When done right, it eliminates confusion, speeds up production, and helps avoid wasted time and budget.

When it comes to direct marketing, few names carry more weight than Bob Stone. Over the course of three decades, Stone helped shape some of the most successful direct-mail campaigns in the business.

USPS first-class delivery is given priority over standard mail, and local mail will typically be delivered in 2-3 days.

The Post Office has announced that mail delivery times are changing as of October 1, 2021.

To get the most bang out of your advertising buck, direct-marketing consultant Dan Kennedy advises, use one or more of these ways to...

Mail advertisers often wonder what a mailing package should contain besides a sales letter, and a reply device and envelope.

Find seven pointers to create a successful direct mail campaign

Refreshingly, copy consultant Susanna K. Hutcheson admits that she has made mistakes that sabotaged direct mail advertising campains

Mal Warwick, the widely respected Berkeley-based expert on mail fundraising, provides seven pointers for direct mail fundraising

Fundraising specialists Kay Lautman and Fran Jacobowitz offer informed tips on direct-mail fundraising

Legendary marketer Clayton Makepeace writes to reveal seven elements he and his clients credit with sparking millions of dollars in sales

A 6-point checklist to help your direct mail marketing be more effective

Once you have developed a compelling offer & determined your lists, you can lift response to your mailing package by copy and graphic tweaks

Six time-tested ways for a nonprofit to deliver more satisfaction than its supporters expect

Direct mail expert Bob Stone offers ways to supercharge your next direct mail campaign with lift notes.