Fundraising specialists Kay Lautman and Fran Jacobowitz offer informed tips on direct-mail fundraising

Legendary marketer Clayton Makepeace writes to reveal seven elements he and his clients credit with sparking millions of dollars in sales

A 6-point checklist to help your direct mail marketing be more effective

Once you have developed a compelling offer & determined your lists, you can lift response to your mailing package by copy and graphic tweaks

Direct mail expert Bob Stone offers ways to supercharge your next direct mail campaign with lift notes.

Direct marketing consultant Dean Rieck offers five things to avoid in your next direct mail campaign.

Five tips to boost customer engagement through involvement devices like peel and stick icons

Tips to create a direct mail test to see if direct mail is viable for your business.

Industry expert Richard Siedlecki offers five tips to boost your direct mail results.

Five tips to create a direct mail marketing campaign that sells.

Direct mail expert Lee Marc Stein offers ways to involve readers in your direct mail offer.

Industry leader Stephen Hitchcock offers 4 ways to boost your direct mail fundraising

4 ways to boost sales from your direct mail campaigns

Craver, Mathews, Smith group advises that direct mailers carefully pay attention—to four factors that determine the health of a promotion

19 rules of thumb to follow for your next direct-mail campaign from industry leader Dick Benson

Noted marketing authority Stephen Lett gives pointers to fine tune your offer.

12 pointer from industry leaders to create a successful direct mail campaign

Ed Burnett gives 11 Direct-Mail Pointers for companies

Nancy Harhut of Boston’s respected Hill, Holiday advertising agency, urges you to dig deeper into what moves people off the dime.

A lift letter or note is a second, small communication inserted into a direct-mail package along with a multi-page sales letter