Avoid the Shipping Shuffle

When it comes to print projects, packaging runs, or promotional mailers, how you ship is just as important as what you ship. Smart planning at the start of a project can save money, prevent delays, and keep your client (or your boss) happy. Shipping isn’t just about boxes and labels—it’s about strategy, timing, and clear communication.

Set Clear Expectations from the Start

The best shipping process begins long before the first carton is taped shut. Talk about delivery expectations at the start of the project—not the end. Who’s receiving the order? When do they need it? How will it be distributed? Laying out these details early helps everyone align on schedules, budgets, and logistics, and avoids that last-minute panic when deadlines get tight.

Whether you’re sending directly to customers, stocking a warehouse, or doing drop shipments to multiple locations, discuss every scenario upfront so your printer or fulfillment partner can plan accordingly.

Choose the Smartest Distribution Plan

Not every shipment should be handled the same way. Compare the costs and benefits of your options—mailing directly to end users may be fast, but bulk freight to a warehouse could save significantly on unit costs. Think about your timing and long-term needs, not just what’s cheapest today.

If you’re sending products to multiple destinations, map out your distribution in advance. Will each location need special carton quantities? Do some items need to be shrink-wrapped for protection or presentation? Small details like these can make a big difference in how smoothly everything arrives.

Label, Route, and Protect

Labels do more than tell you what’s inside a box—they guide your shipment through the supply chain. Be sure your carton labels clearly include key information such as product names, quantities, and destination details. Out-of-state shipments may also require special routing, so double-check carrier requirements and timelines.

Verify Before You Celebrate

Before calling a project complete, take one last step: confirm delivery. Request a "Proof of Delivery" (POD) or a "Firm Sheet" that records the receipt of multiple packages or line items at once. Review it carefully to ensure quantities, addresses, and arrival times match your records. A quick verification now can prevent confusion later—and ensures your team has documentation in case questions come up.