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Planning, Marketing and Design
The percentage cost for producing 10,000 copies of an 8-1/2 x 11 saddle stitched 16-page self cover booklet that prints eight pictures in four color process breaks down as follows...
Drilling/Die Cutting
Standing dies can save you money. During the design process, show the print representative the possible design to determine if there is an existing die...
Embossing/Foil
Embossing images requires creating a die — charges vary with size. Save money by discussing the design early in
the planning process. Oftentimes, what you imagine will work doesn’t...
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Colors/Inks
Delete extra colors from your document to simplify prepress work. Going through this process will eliminate the possibility of incorrect conversion of “extra” colors to four-color process...
Binding
Saddle stitching is the least expensive binding method. Pages need to be in increments of 4. The
range of total number of pages is 8 to 96 pages. This method of binding allows for the shortest delivery time...
Shipping
Discuss shipping expectations at the beginning of a project. Plan your distribution (immediate use,
mail, warehouse, drop shipment)...
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Stock/Paper
Stocks that have the same front and back surface save money. Work-and-turn press forms require one set of plates that can be used to print both the front and back side of the press sheet. The requirement is that both sides of the press sheet have the same surface...
Mailing
The first class postcard rate is less expensive than standard (bulk rate). You could print a six-part marketing program of postcards at one time and mail one every 6-8 weeks....
Digital Files
When it comes to cost it does not matter if you
are PC or Mac based. Either platform works well,
with few exceptions. Problems and potential errors
arise when a digital file is created on a PC
platform and then converted to Mac for printing...
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