Castle Press marketing tactics are tools designed to be used as part of your overall marketing campaign strategy. We have developed tactics which will help you target new prospective customers based on the demographics of your current customers. Every company should continually be striving to replace customers that are lost due to normal attrition.
In the business world, it is common knowledge that keeping a current customer costs up to 85% less than finding a new one. And a loyal customer is 25% more profitable than a new customer. Consider marketing tactics that will keep your organization at the forefront of your customers’ thinking, ensuring that you are not forgotten.
Talk to Castle Press to determine the most effective marketing tactics to help achieve your goals.
How to Focus your Postcard
With money tight these days, many direct-mail advertisers are turning to inexpensive media like postcards – especially for new business lead generation...
Personalized Postcards
Personalized postcards increase response rates because the information and graphics can be targeted to the recipient. Personalization is more than placing the recipient's name on...
How to Make Better Business Brochures
Brochures are important marketing tools, especially when illustrating a technical development, explaining a procedure, or showing a beautiful object...
How to Make Better Envelopes
There are two basic envelope styles, writes Ernest W. Nicastro of the Positive Response company, that aim to impel a mail recipient to open your envelope....
How to Make a Better Newsletter
A newsletter will keep your name in front of your customers “Out of mind means lost sales....
Email Marketing
Email is the workhorse of personalized Internet marketing. It is used as the primary marketing channel or as followup to printed material...
5 Ways to Stretch your Marketing Dollars
Consultant and author Nicole Shields suggests these often-neglected ways to produce more bang from your marketing bucks...
5 Tips on Marketing on a Shoestring
Slashing your marketing/advertising budgets today to save cash now surely will gut your market share when the economy turns around...
Tips on Writing Advertising Copy
Do you find writing advertising copy a daunting task? These tips from professional copywriters will help you create copy that motivates customers and produces orders!
Create a Company Store
If you repeatedly order print items such as stationery, business cards, postcards or brochures, an online print ordering site can help you control corporate style and content, as well as keep records of your orders...
Bay Shore Congregational
This two year marketing effort was developed to increase the number of service attendees and members of this church...
Why New Mover Program Works
Astute mail marketers keep close track of seasonal response-rate patterns. Yet even they often ignore events that trigger purchasing —residence changes, for instance...
QR Codes
As smartphone adoption rises and companies embrace the technology, QR codes are becoming more of a mainstream product for business, products and brands. QR codes allow small businesses to add an online and mobile presence with an affordable solution...
14 Ways to Make your Trade Show Exhibit Sales-Effective
Provide maps on the show floor, with your booth highlighted; supply customers with pre-addressed cartons they can use to ship samples and literature back to their offices, instead of...
5 Tips On Trade Shows
Here are a few pointers from marketing consultant Bob Bly on making trade shows pay...
8 Advertising Pointers from Veteran Direct Marketer Jeffrey Dobkin
Don’t assume your customers care about you. Customers care only about what you can do for them, Dobkin cautions…
8 Fulfillment Tactics That Produce Extra Orders
Many mail advertisers pour all their time, energy, and money into their lead-generation efforts—then sabotage themselves by sending out shabby-looking, un-compelling fulfillment mailings...
Creative Brief Questions
Who is the target audience for this campaign? Are we communicating with present customers or prospects? If customers, what did they buy and when? For direct mail, what data can we use from the mailing list to personalize the direct mail package to increase response rates?
Castle Press - Your Single Source with many Marketing Solutions
Marketing services support such as mailing list development and maintenance, digital asset management, design and digital file creation, photographic services, color correction and photographic image manipulation...
4 Ways to get your Money’s Worth out of Trade Shows
It is astounding to realize how much of the millions of dollars companies spend to exhibit at trade shows are simply wasted, says New York agency president Lois Geller...
5 Pointers on Unearthing Gold at Trade Shows
Every person your company sends to a trade show costs your business at least $2,000 out of pocket — for registration fees, air fares, hotel room rent, meal tabs, taxi fares, and that old devil, miscellaneous expenses...
Ways to Reduce Marketing Costs
Who is the piece going to? Identify your target audience for effective marketing results. How will it be distributed? Is the piece going to be placed in inventory for future use?
10 Secrets of To-the-Point Marketing
Years ago, marketing consultants (and brothers) Brad and Alan Antin distilled their selling wit and wisdom in a remarkable book, “Secrets From The Lost Art Of Common Sense Marketing.”