Personalized Postcards

personalized postcards

Personalized postcards increase response rates because the information and graphics can be targeted to the recipient. Personalization is more than placing the recipient's name on. You can change your offer, change the graphics, change photos. All of this is done on the fly as the postcard is being printed.

Personalization will increase response rate two to ten times when compared to a postcard with static information.

See also:

Variable Data Home Page

Marketing Home Page

Marketing Tactics Home Page

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