Newsletters are a great way to keep contributors
active by helping them to remember you.
Your contributors, like you, lead lives
filled with distractions. Over time, many
of them can forget about you.
A periodic newsletter
from you — filled with engaging
accounts of your organization’s
activities, problems, and achievements
is an effective, economical way to
maintain donor interest.
One of the best ways to get started in
direct mail is to
publish a readable, attractive, economical
newsletter four to six times a year.
By enclosing a return envelope with
each newsletter issue, you cue
readers to send contributions.
You know the kind of appeals that
make contributors want to give. Keep their
interest high with a cost-effective series
of newsletters. Awareness pays!
Newsletter with Insert