Postcard Marketing

Why are postcards a good marketing choice?

Your customer, prospects and suspects like to receive information from you.
98 percent of consumers bring in their mail the day it’s delivered, and of these, 72 percent bring it in as soon as possible According to the Mail Moment study, conducted on behalf of the U.S. Postal Service

Postcards are...

  • Impactful — because your message is seen right away as the mail is being sorted.

  • Informative — explaining how your company can help customers, prospects and suspects.

  • Targetable — you can provide the right message to the right audience.

  • Personal — through the information provided through variable data printing.

  • Accurate — you can predict in-home delivery dates.

  • Measurable (ROI) — by including a response action and then tracking the responses.

  • Creative — only limited by your imagination!

  • According to the Direct Marketing Association’s Direct Mail: Benchmarks and Preferred Practices

  • About two-thirds (64.7%) of business respondents mailed postcards in the 12 months preceding the survey.

  • 32.8% of the business respondents used a postcard as a supplement to future direct mail piece because of the effectiveness of lifting response rates.

  • 35.7% of the business respondents mailed 6 to 15 postcards per year.

How will you mail your postcards?

Postcards that you mail


  • You can mail on an as-needed basis.

  • You can hand-address each card.

  • You can add handwritten notes or comments.

Postcards that we mail for you


  • Entire mail list can be automatically addressed by machine.

  • Your mailing list will be properly prepared by verifying that addresses are deliverable.

  • Your mailing list will updated according to the National Change of Address (NCOA) database.

  • Your mailing list is sorted to qualify for lowest possible automated postage rates.

See also:

Who Should You Target When Using Postcards

7 Keys to Making Personalized Copy Pay Off

3 Keys to Effective Digital Postcards

10 Tips on Making Postcard Mailings Work

8 Advantages of Postcard Mailings

Make Your Next Postcard Interesting and Personal

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